Are you smarter than a 5th Grader?

If any of you have a 5th grader you know that sometimes you feel lost when helping them with their homework, I know I do! I get told by my 5th grader, “where is Dad? He will know the answer”.
Last week, I had the opportunity to attend Career Day at my son’s school. Our [...]

Rochester, NY Rocks in Social Media

A couple of weeks ago, I had the pleasure of attending the Social Media Today (#SM2Day) Conference in my hometown of Rochester, NY. It was a very informative, thought provoking day that reaffirmed my belief in this great city.
The two highlights of the day were to hear from Jeffrey Hayzlett, CMO for Kodak, and [...]

Giving Thanks

In the spirit of this week’s holiday I wanted to share the top 10 things I am thankful for:
1. My family, who supports me and gives me unconditional love
2. My children’s smiles, they are priceless to me
3. Friendship, it’s what makes the world go around
4. Being able to do a job that I love
5. [...]

Reaching The Social Recruiting Summit in NYC:

We had a full week. It started for me on Saturday when I packed up the family and we headed to NYC for a long weekend. We had a great time walking around the city and taking in the sites and of course getting my Crumbs’ fix (only went there twice in 2 days: not [...]

Talent Scouts: Not Just for Saturdays Anymore!

In keeping with the football theme from last week’s post, not only did I marry a man who loves football, my Father also has a tremendous love of the game. My Dad played for the mighty undefeated Marcellus Mustangs in a suburb of Syracuse, NY in 1963. I can’t tell you how many stories I’ve [...]

Chief Product Officer (New York City area)

Whiting Consulting is looking for a Chief Product Officer (CPO) for our client. This person would be responsible for product vision and strategy, product design and development, and product marketing and management within a fast growing, innovative company serving Fortune 500, consumer-focused marketers.
Responsibilities
Identify evaluate, and explore opportunities for the growth and development of the organization [...]

Art Director / Designer (New York City area)

Whiting Consulting is looking for an Art Director and Designer for our client. As Art Director/Designer, you will be responsible for conceiving and designing all the event communications including host acquisition ads, landing pages, emails, and various promotional media that will successfully market our sponsors products or services. You will also enhance the company’s host [...]

Are You Ready For Some Football?

As a full fledged football widow, I hear those words screamed by Hank Williams Jr and my husband every Monday night during the season. Married to a dedicated Buffalo Bills fan, football is religion and our weekend activities are planned around what games are on TV. It’s a phenomenon that I do not [...]

Is The Customer Experience Dead?

Is The Customer Experience Dead?
When is the last time you made a purchase or had a business interaction and you were blown away? We as a culture are more apt to talk about what went wrong with a purchase or dealings with a company than what went right.
As companies continue to cut costs and employees [...]

Who Is Your Next Customer?

When your company is hiring you have an opportunity to meet and exchange information with many people about your organization. In many ways this can be considered another marketing channel for your business. Have you ever taken a step back and thought about a potential employee’s experience with your company based on their perceptions from [...]