VP Product Management

Job Description

As VP Product Management (reporting to EVP Marketing, Products and BD), you will manage our company’s current and future products. This extends from increasing the sales and profitability of existing product to developing new products for the company. You will define, and work with Engineering to build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with customers and prospects. You will work with the field organization to prioritize ideas and requirements and articulate a product plan to the company. You will work with Product Marketing to deliver these products to the field organization and communicate the product plan to them.
You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must be skilled and enjoy spending time in the market to understand customer problems, to identify growth opportunities and find innovative solutions for the broader market.

You must be able to communicate with all areas of the company. You will work with all parts of company to continuously manage and communicate requirements and priorities. You will work with an engineering counterpart to define product release requirements. You will work with a product management forum comprising all parts of company to review plans and drive support for the product plan you manage. You will work with Product Marketing to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also support Product Marketing in their role as the internal and external evangelist for the product offering, frequently working with key customers and sales and occasionally with the sales channel and industry influencers. You will work with field organization (Sales and GCS) to launch product offerings and releases to the field.

Key Responsibilities

• Analyzing customer needs, market developments and the competitive landscape
• Formulating the product strategy
• Managing the entire product life cycle from strategic planning to tactical activities
• Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
• Driving a solution set across teams (primarily Engineering, and Product Marketing) through market requirements, product requirement “contracts”, review of matching Functional Specifications produced by engineering, release plans and positioning.
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute
• Tracking the progress of delivery and launching releases and new products to the company.
• Analyzing potential partner relationships for the product together with Business Development and driving product requirement to enable such partnerships as part of the product lifecycle.

Requirements

• 7+ years of software product management experience. Experience in managing a team of product managers.
• Startup experience, dynamic environment, preferably in a distributed multi geography company
• Product marketing experience is a plus.
• Technical background in prior roles and a hands-on understanding of complex operational IT environments.
• Knowledgeable in systems and applications management solutions.
• Computer Science or Engineering degree or work experiences a strong plus.
• This position requires travel to customer and non-customer sites in North America and Europe and to the Engineering center in Israel (25%).

Product Marketing Director (NYC)

We are currently looking for a Product Marketing Director to join our Marketing and Business Development team.

This high impact, critical role will be responsible for understanding market needs, formulating new product requirements, communicating our products’ strengths internally and externally and working with sales to achieve revenue objectives.

A minimum of 10 years product marketing experience within the IT Industry is required.

Duties and Responsibilities:

• Participating in the development and implementation of our company’s strategic and tactical marketing plans with a focus on the company’s product offering (jointly with Product Management and Corporate Marketing).
• Monitoring and analyzing the competition and deliver internal and external competitive analysis; create product marketing collateral (e.g. data sheets, function benefit descriptions, ROI calculators, cases studies, reviewer’s guides) and tailor it to fit specific vertical and regional needs
• Helping to define product strategy and roadmap based on market trends, market opportunity, customer needs and competitive analysis.
• Developing product-related news and pitch stories to press and analysts; serve as product spokesperson with prospects, customers, the analyst community and the media ;
• Managing product reviews; assist channel efforts with resellers and distributors to best position and promote products.

Working with Field Marketing to:

• Train new field staff on effective positioning, and selling.
• Define and communicate pricing; supply content for events; help presales organization with the creation of demos; support for lead generation team in terms of messages, initiatives and call scripts
• Participate in sales efforts from a marketing support perspective (e.g. assist sales and support reps in handling prospect and customer questions, on-site sales presentations, support calls, RFP responses).
• Bachelor’s Degree in Marketing or equivalent experience.
• the ability to perform the functional tasks listed above
• excellent verbal and written communication skills
• excellent presentation skills
• strong proven experience with developing and successfully implementing product strategy in a startup environment and the ability to articulate and evangelize in a dynamic, competitive environment
• A solid understanding of enterprise IT management and a good technical understanding of the technology stack used by IT to deliver IT services

Add to del.icio.us