Product Marketing Director (NYC)

We are currently looking for a Product Marketing Director to join our Marketing and Business Development team.

This high impact, critical role will be responsible for understanding market needs, formulating new product requirements, communicating our products’ strengths internally and externally and working with sales to achieve revenue objectives.

A minimum of 10 years product marketing experience within the IT Industry is required.

Duties and Responsibilities:

  • Participating in the development and implementation of our company’s strategic and tactical marketing plans with a focus on the company’s product offering (jointly with Product Management and Corporate Marketing).
  • Monitoring and analyzing the competition and deliver internal and external competitive analysis; create product marketing collateral (e.g. data sheets, function benefit descriptions, ROI calculators, cases studies, reviewer’s guides) and tailor it to fit specific vertical and regional needs
  • Helping to define product strategy and roadmap based on market trends, market opportunity, customer needs and competitive analysis.
  • Developing product-related news and pitch stories to press and analysts; serve as product spokesperson with prospects, customers, the analyst community and the media ;
  • Managing product reviews; assist channel efforts with resellers and distributors to best position and promote products.

Working with Field Marketing to:

  • Train new field staff on effective positioning, and selling.
  • Define and communicate pricing; supply content for events; help presales organization with the creation of demos; support for lead generation team in terms of messages, initiatives and call scripts
  • Participate in sales efforts from a marketing support perspective (e.g. assist sales and support reps in handling prospect and customer questions, on-site sales presentations, support calls, RFP responses).
  • Bachelor’s Degree in Marketing or equivalent experience.
  • the ability to perform the functional tasks listed above
  • excellent verbal and written communication skills
  • excellent presentation skills
  • strong proven experience with developing and successfully implementing product strategy in a startup environment and the ability to articulate and evangelize in a dynamic, competitive environment
  • A solid understanding of enterprise IT management and a good technical understanding of the technology stack used by IT to deliver IT services

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