Online Customer Acquisition Manager (New York City)

Whiting Consulting is looking for an exceptional Online Customer Acquisition Manager for our client, a pioneering word-of-mouth marketing company. This individual will grow our client’s overall database, as well as create media plans for specific events. As the Online Customer Acquisition Manager, you would be responsible for developing a media buying/customer acquisition strategy to grow the customer database in the general market, as well as specific target categories.

Responsibilities
We’re looking for someone who can…

Screen and analyze potential partners and vendors.
Negotiate fee structures and contracts with media vendors.
Identify new on-line media vendors.
Be a liaison and build relationships with clients and media sales companies.
Develop appropriate business partnerships that would grow the database.
Buy on-line media, such as co-registration, banners, Web site placements, and e-mail lists.
Structure analyses to determine ROI from various on-line acquisition marketing programs, including affiliate, paid search, display banners, and e-mail campaigns.
Set up internal systems to be able to track results.
Work in a fast-paced environment while simultaneously juggling multiple projects.
Develop, implement, analyze, and optimize traffic-building strategies across multiple on-line channels.
Work with Web-based production and Web 2.0 concepts, social networking, and blogs.
Work independently while thriving in a dynamic group setting. Skills
Minimum of five (5) plus years of experience working in on-line media acquisition environment.
Prior media buying, media planning, and on-line media analysis.
Working knowledge of co-registration programs.
Working knowledge about on-line marketing types, including SEO and SEM.
Working knowledge of CPM, CPA, and IAB standards.
ROI analysis, calculation, and reporting.
Excellent project management skills.
Flexibility to work in a fast-paced environment.

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