MARKETING PROGRAMS MANAGER (Boston, Massachusetts)

As a Marketing Programs Manager, you will be responsible for developing innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to come up with creative memorable campaigns is crucial. In your role as the Marketing Programs Manager, you will be responsible for executing and managing highly-targeted marketing programs that generate demand for our client’s products and services, drive revenue, and build their Company brand.

Responsibilities

  • You will be responsible for managing marketing programs from concept to program execution and post-program evaluation.
  • Coordination and execution of inbound and outbound marketing campaigns including, but not limited to: Target / key account penetration, Email nurturing campaigns, Online advertising (Google Adwords), Online events / sponsorships / webinars, Website SEO, Social media campaigns, Tradeshows / Conferences.
  • Collaboration on and development of demand generation plans, programs, and campaigns.
  • Creating campaign copy, landing pages, and follow up email responses.
  • Ownership of internal processes for tracking, reporting, and distribution of marketing leads through Salesforce.com.
  • Program coordination and communication with the inside sales organization.
  • Development of reference and guidance materials for inside sales specific to lead generation campaigns.
  • Reporting on campaign effectiveness and progress to sales and marketing teams.
  • Execute programs on-time and on-budget and evaluate marketing programs against quantitative and qualitative objectives to ensure continuous improvement.
  • Articulate Company’s brand attributes and ensure they are consistently incorporated into all marketing programs.
  • Required Experience and Knowledge

  • BA/BS degree, in Marketing preferred.
  • Minimum of 6 years in a marketing function, preferably in the High Tech Industry.
  • Software industry experience.
  • Excellent project management skills and understanding of lead generation best practices.
  • Experience executing target account, vertical industry campaigns.
  • Online marketing experience – social media, SEO.
  • Proficient with salesforce.com and related marketing automation software applications.
  • Proficient in standard Microsoft programs, Adobe design program (HTML a plus).
  • Ability to thrive in a fast paced environment.
  • Strong communication, organization and multi-task management skills.
  • Ability to work effectively within a group with ‘team spirit’ as well as independently motivated with minimal supervision.
  • Desire to take on additional responsibilities, as needed.
  • Willing to travel.
  • Apply by sending your resume to resumes@whitingconsulting.com.

     

     

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