US Regional Marketing Manager (Mount Laurel, New Jersey)

This is an opportunity for a talented and dynamic individual to drive the US marketing programs for a global player in the exciting information security market.

Purpose

  • To identify, recruit and create demand with channel partners.
  • To execute customer advocacy programs.
  • To act as custodian for the brand in the region.
  • Scope

  • Execution of company marketing direction for the America’s division, as set in the UK HQ.
  • Overall direction will be established by COO.
  • Success

  • Success will be measured by the increase in productive partners, the execution of co-op and MDF programs and the delivery of customer advocates.
  • Responsibilities

  • Channel marketing: Takes direction from HQ Channel Marketing. Works closely with HQ and US Channel teams to rollout channel programs. Eg Partner widget, update of partner website to latest collateral. Establishes regional marketing execution plan for Catalyst with Regional Channel Management.Execute plans within agreed timescales, meeting objectives and timelines. Executes channel marketing recruitment and enablement programs and deliver agreed results. Delivers marketing components of co-op programs with distribution and market development activities with strategic partners. Maintains quality of partner data.
  • Customer knowledge and advocacy: Takes direction from HQ PR Manager. Understands customer profiles and needs. Maximizes customer advocacy through Net Promoter Score, comments and references. Maintains integrity of reference data. Maintains quality and integrity of customer data. Executes advocacy communications and events.
  • PR liaison: Takes direction from HQ PR Manager. Liaises with PR contacts to localize and release press and other brand supporting collateral to channel partners and trade press as needed. Working closely with PR agency to ensure that key US market issues are covered. Ensure that clear G&O’s are set and managed. Provide daily interface to agency to ensure that any “hot issues” are covered by US spokespeople.
  • Brand custodian: Executes global brand programs in the region. Ensures alignment with brand guidelines and enforces consistently. Implements agreed brand assets establishing budget and quality pre-delivery.
  • Marketing budget management & reporting: Develops and submits regional plans on a quarterly basis and managing budget. Manages regional marketing calendar and updates global calendar – ongoing. Provides and reviews monthly regional report of all activities.
  • Strategymix: Take corporate programs and regionalize for US market. Act as point person for US Telesales organization. Populate system with key US contact data.
  • Event Management: Ensuring that appropriate events are attended and necessary logistics are carried out. Ensure that necessary collateral is available.
  • Communication skills: Engages, consults and communicates with key stakeholders when undertaking day to day activities and major projects. Clearly articulates the appropriate tone and language in all marketing communications. Develops open communication of the highest quality with key stakeholders within their region.
  • Experience, etc.

  • Minimum 5 years marketing experience in a technology based company, either as a vendor or reseller.
  • Proven experience in planning and running partner marketing programs.
  • Bachelors Degree in Marketing.
  • Proficient in use of email marketing tools.
  • Proficient in working to operational targets.
  • Proficient in planning, setting and working to time-based budgets.
  • Mature and responsible, while energetic in approach.
  • Intelligent and adaptable.
  • Highly-organized, detail orientated and thorough.
  • Able to plan, execute and follow up actions autonomously.
  • Well organized with a willingness to work as needed outside of the strict description of the role.
  • Apply by sending your resume to resumes@whitingconsulting.com.

     

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