Guest Post: Multimedia – Breaking the Resume Mold in the 21st Century

Qualified candidates are regularly overlooked, and for the simplest of reasons: they didn’t plug the right combo of buzzwords into their resumes. Candidates are taking things into their own hands. In an attempt to circumvent the keyword-laden resume game, job seekers are adopting a more creative approach to captivating recruiters. Rather than dropping the resume altogether, the trend seems to be more focused on breaking away from over-automation and a return to the heart of what makes a good hire.

Laurie Barkman of The Resumator explains, “We’ve been told for a long time, ‘This is how you do recruiting, and here’s what matters,’ but organizations are now more interested in interactions that help to determine a good fit. And more nimble organizations are looking at people beyond the resume.”

All of that sounds nice, sure, but what’s working and what’s not? There are certain guidelines that you should always follow when submitting a resume regardless of mode of delivery, but are candidates simply covering up mistakes with aesthetics? If you ask me, resumes and the mulitmedia techniques being used are essentially marketing tools–and the function they serve isn’t changing. As Barkman states, “The question you have to ask yourself is, ‘Can multimedia enhance that message?’” If the answer is yes, there are four channels a candidate can tap into to accomplish this:

1.    Adding a Face and Voice with Video. By replacing a cover letter with a quick video pitch, job seekers can showcase skills and abilities lost in translation in a traditional resume. As Bruce Hurwitz of Hurwitz Strategic Staffing says, “Video can increase my confidence in a candidate’s ability to successfully interview–Is she professional? Is she articulate?–or eliminate a candidate from consideration.” Of course, time is money, and candidates need to give recruiters a reason to keep watching. My advice: personality is great, but don’t get too cute. Balance is key.

2.    Bringing Flat Resumes to Life with Infographics. Breaking out of the traditional resume template isn’t easy without a degree in design. But presenting a recruiter with a more visually stimulating overview of experience and qualifications can go a long way in setting a candidate apart. Thankfully, it doesn’t take an Adobe Illustrator savant to turn a boring old resume into an interesting infographic. Not only are these easy to create, but they’re easy to share across multiple channels.

3.    Showing Off on Personal Blogs. Blogs are an excellent platform for candidates to showcase their hobbies, writing and communication skills, and general interests. Think they’re just for marketing candidates? Think again. Even a meat cutter at Whole Foods can run a successful butcher blog to establish expertise and share experience with an avid audience. And candidates for and candidates for artistic positions can showcase their portfolio of work.

About the Author: Kyle Lagunas is the HR Analyst at Software Advice, a resource for selecting a talent management or an applicant tracking system. Kyle reports on trends and best practices in HR and recruiting software—offering fresh insights into the ho-hum of people processes. For further reading, you can find this article in full on his HR blog.

How to Land a Job After Graduation: Part V

When many college graduates begin their job search, they often wonder “what do I wear to the interview?” It might seem tricky if the company you’re going into is business casual. If the company dress is conservative or business casual, always dress up!Classic shoes

We realize that on a college budget, graduates might have a limited number of suit or dress pieces for an interview. We put together some different interview outfit looks on Ashley, by mixing and matching different accessories to key items in the outfit. This is the best method for any college student to create many interview outfits for less!

Some key items to mix around are:

  • necklaces or scarves with a suit coat
  • blazer or cardigan over a dress
  • classic colored heels with any outfit

For Ashley’s makeup, we used lightweight mineral foundation and blush. For any interview, you want to look natural. To get this natural look, keep the eye shades neutral colored: light pinks, browns, beiges, etc. A brown pencil eyeliner was applied lightly on her top lid, along with brownish/black mascara. We gave Ashley a comfortable and refreshed look for her interview.

Don’t forget the biggest key accessories with your interview outfit…your resume, portfolio, and questions! Good luck!

Ashley's Finished Interview Look

How to Land a Job After Graduation: Part I

How to Land a Job After Graduation: Part II

How to Land a Job After Graduation: Part III

How to Land a Job After Graduation: Part IV

How to Land a Job After Graduation: Part VI

How to Land a Job After Graduation: Part III

How to Land a Job After Graduation: Part I

How to Land a Job After Graduation: Part II

How to Land a Job After Graduation: Part IV

How to Land a Job After Graduation: Part V

How to Land a Job After Graduation: Part VI

How to Land a Job After Graduation- Part II

I’m Ashley Dingeman, a senior Communication major at SUNY Geneseo. I am currently working as the marketing intern for Whiting Consulting, and with only 47 days until commencement, I am one of many considered to be “an active job seeker.”

With broad major like Communications, I have a plethora of potential professions I would be qualified for. My issue then? Narrowing down what it specifically is that I want to do. On top of that, my growing anxiety is getting the best of me regarding my personal interview techniques, my preparedness for the job world, and the pressure of finding a job in this economy.

You always hear people say that what you learn in college is going to prepare you for the rest of your life. Well, I would have to disagree. Although I have grown as a person and my knowledge has significantly matured, I can’t say that I have been prepped by college for the next stage in my life. I, unlike most students, was fortunate enough to take a class specifically geared toward preparing students for the job hunt. In turn, I was forced to perfect my resume, learn to write a cover letter, create a portfolio, and perform a number of mock interviews.

One thing this class was missing was helping me to pinpoint what I want to do with my life after graduation.  I’m the type of person who has tried many jobs, always loves doing something new, and isn’t afraid of commitment. One of my many passions is food, whether it’s cooking, eating, watching others cook, reading, or writing about it.  Simplified: I would categorize myself as a foodie.

I think to love something so much and to be so intrigued by it qualifies it as a passion. For some, eating is eating and food is food, but to me, it’s so much more. In my perfect world, I would love to do all of the above, cook, eat, watch, read, and most importantly, write. But my world isn’t perfect, and I have to be understanding that my dream job isn’t going to come to me as an entry level position.

In order to stand out from the rest, I’ve been consciously using social media to brand myself and to be heard. Over the next few weeks prior to graduation, my social media profiles will be evaluated and picked apart by the Whiting Consulting professionals, and they will be restructuring them from a college student’s profiles to what employers want to see. This process may not be glamorous, but it’s something that all current graduates should be doing.

Please join me and come along for the ride, learn from my mistakes, and gain these competitive advantages over your peers. You’ll never be more thankful than when you hear those two powerful words from your future employer’s mouth saying, “You’re hired!”

Post written by Ashley Dingeman, Marketing Intern at Whiting Consulting.

How to Land a Job After Graduation: Part I

How to Land a Job After Graduation: Part III

How to Land a Job After Graduation: Part IV

How to Land a Job After Graduation: Part V

How to Land a Job After Graduation: Part VI

‘Managing Forward’ Series Part III: Advice for Interns

The final video of Chip’s interview focuses on what managers look for in today’s young professionals.

It is important for every intern going into a new role to learn and discover what they need to bring to the table to benefit the employer and themself. From Chip’s six years of managing college students, there are some main points he touches upon in the video:

1.      Top-notch qualities needed for post-graduation employment.

2.      Attributes sought out in an intern.

3.      Purpose of an interview.

What are some other attributes that an intern needs to be successful?


‘Managing Forward’ Series Part I: Advice on Managing Young Professionals


I had a great student job when I was in college.  I had the pleasure of working in the SUNY Geneseo College Student Union and working for a great mentor, Chip Matthews, Union Director.  I often lean on the learnings and advice I received from Chip, and wanted to know how he was doing since I left (I am sure the place is falling down without me!).  I had the opportunity to sit down and discuss the topic of managing college students with Chip Matthews.  What follows is the first in a four part series of that conversation.  I was thinking that with an increasing amount of these young professionals entering the workforce today, what better person to get advice on managing them than Chip?  He lives this every day!

Chip Matthews gives his detailed experiences and advice on how to properly and effectively direct college students.  The topics range from: motivating young professionals in the workplace, personal connections to today’s young employees, developing an efficient value-added internship program to your business, and also suggestions for the recent college graduates to take with them to the workplace.

After my discussion with Chip, I had time to soak in all the content (I hope you will too!), and I realized that he truly respects college students. Not once did he mention the everyday term “Gen Y.” Chip’s words were all positive about his experiences working and managing college students. I hope you enjoy his words of wisdom, and come away with some useful nuggets to use in your own situation!

Post written by Julie Skowronek, Marketing Coordinator at Whiting Consulting.

GenYired: Interview Preparation

The most critical step in the process to impress the future employer with everything you got. Do you feel a little hesitant or nervous? Are you not sure what to expect? These three articles focus on the little things you could possibly miss when preparing for the big day.

Continue reading

Job Seekers: The Phone is Back – 5 Phone Etiquette Tips

Cell, Cellphones, Phones, Pile of phones, Variety of cellphones

Today there are so many ways to communicate with one another:  texting, social media tools, IM etc. Rarely do we have to use a phone to have a verbal conversation….Where I am getting with all this is that folks are forgetting how to leverage the phone for success during the interview process.

For many years, companies would have candidates come into the office from the beginning of the recruitment process…that is no longer the case.  For most candidates the first interview takes place over the phone…but even before that first phone interview is scheduled you need to be aware of how you come across over the phone.

The first impression no longer happens when you walk into the office- it happens with that first initial call.  Here are some phone etiquette tips to make a successful first impression: Continue reading

Chernee’s Fashion Picks: What to Wear for Interview Success


In my house we love watching TLC (The Learning Channel) from What’s Not To Wear to Cake Boss, etc. I have loved fashion since I was a little girl. I loved putting outfits together, looking to Vogue or my new favorite by People, called Style Watch!

Currently, more and more candidates are asking what the appropriate dress to wear on an interview is. In particular, candidates wonder how to dress when you know the company dress code is more casual in nature. So we all have those mornings that the closet ends up on the floor and you just can’t find a single thing to wear! Then put on the added pressure that you are going to your first interview knowing that in today’s world, first impressions are so important.

My advice to candidates is: for the first meeting it is better to dress up than down.

There are many options to choose from for creating your best look: classy, conservative, sophisticated, fun, simple, or trendy. There is no one correct style, but you can choose your outfit to be the best looking professional attire in town!

For the first interview, keep your outfit from being too trendy or loud to make the best first impression. Keep accessories to a minimum, so you or the interviewer won’t be distracted by the sound of bangles on the wrist clinking when you’re talking.

To prepare for a second interview, wear something a little more fun to express your personality, such as a dress instead of a suit. Keeping it professional and simple, my mom always said, “less is more!”

Julie and I had so much fun one Thursday afternoon going to the mall (one of my favorite pastimes) to look at all the great clothing options out there for folks. We put together some fun options to wear during the various stages of the interview process.

Browse through our pictures, and let us know your thoughts and tricks for interview dress success!

The Value of a Relationship Interview

hand picking chocolate, Box of Chocolates

 There are many different types of interviewing styles hiring mangers leverage to determine if a person is the right candidate for the job.

I was sitting pool side with my sister in law who just has a beautiful understanding of the English language. We were talking about interviews and how they sometimes don’t undercover what we need to detect to make the right decision. She used the word ‘relationship interview,’ and I thought she has done it again by capturing the right wording for what we as recruiters need to follow.

One of the most important features throughout an interview is building a sense of trust with the candidate. This needs to happen very quickly. Hiring managers need to understand that a candidate will be nervous, which is only natural, and trying to put a person at ease should be the first priority! If I take a look back at the people who make the candidate feel at home and build trust, overall they have a better experience than those who don’t. Continue reading

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