I remember it like it was yesterday. It was July 29, 1981. I slept downstairs on the pull out couch in the family room with my Mom. At that time, it was the only room in the house with a television set. We woke up a 5am that morning to watch the Royal Wedding. I am a huge Princess Diana fan, something passed down to by my Father’s mother, who loved the Royal Family. To this day, this is one of my most cherished childhood memories. In 24 hours I get to share that experience with my own daughter.
I distinctly remember that afternoon waiting on our big front porch for the afternoon paper to gather the first images of this historic day for my scrapbook some 10 plus hours after the event. Can you image that today? Having to wait 10 hours to capture an image from a live event? It seems unthinkable today for that is what technology has brought us. In the age of internet and smart phones it seems unacceptable to not have any image or any answer to a question, NOW. In 1981, I still had to rely on the newspaper for my fix on what was happening to the Royal Family.
Times have changed. Even me, a huge fan of the upcoming nuptials, is on information overload. Everywhere I turn I can access what is going on. I think the most amazing thing is watching how one of the most established brands in the world has changed with the times. The Royal Family, traditionally a very private entity, has gone digital. They have done an amazing job rebranding themselves for today’s consumers of information. They have websites, Facebook pages with daily updates; create twitter handles letting people know where they will be and what they have been up to. They are adding to the buzz and excitement of the upcoming event as opposed to how they have shared info in the past.
I saw an article yesterday on Mashable that there is so much news about the Royal Wedding (about 7 million per day) on Friday that they cannot even measure the volume.
If you think about the power technology holds it is rather amazing. One of the oldest, most conservative establishments on the planet changed due to realizing that power. It has the ability to impact everyone’s brand, from the largest and oldest organizations to the smallest of us.
So tomorrow I will be enjoying this historic day with my daughter and hope in 30 years she can share the same experience with her daughter. Of course, with advances in technology, by that time she should be able to teleport instantly to London and watch the event live.
Filed under: Social Media | Tagged: branding, British Monarchy, Catherine middleton, England, internet, Prince William, Princess Diana, Royal Family, Royal nuptials, Royal Wedding, Royal Wedding 2011, social media, technology, William & Kate | Leave a comment »
With college graduation fast approaching, I thought I would create a series blog for the Class of 2011 and any other recent college graduate job seeker in their quest to land a job after graduation. For the series, we’re taking our intern’s real-life experiences, personal brand, and social media profiles and transforming them to deliver top results for what is found online by job seekers and what hiring managers are looking for in a top candidate. Join us in our journey of helping college grads transform into top notch candidates and how to properly approach the current job market.
Filed under: Career Advice for College Students, Job Searching, Social Media | Tagged: branding, candidate, candidates, Career advice, class of 2011, college, college graduates, grads, graduates, job hunting, job market, job searching, job seeker, job seeking, personal branding, social media | Leave a comment »
This weekend on Twitter I noticed an article that was featured by the NY Times entitled “Don’t Call Me, I Won’t Call You”. The main theme of the article is how no one uses the phone anymore. We rely on other means of communication such as email or texting or updates on Facebook or tweets. After reading the article it really hit me how uncomfortable people are about picking up the phone and talking to one another.
As a recruiter I live or die by the phone. My success depends on how many calls I make a day, how many conversations that I have etc…and how many people I can share my opportunities with. I do rely on all the wonderful tools out there to do my job, however it is the phone call – an actual conversation where the work gets done.
How many of you have gotten an email from someone saying “is it ok to call…?” instead of just picking up the phone and calling someone – we are actually now trained to ask permission first. The phone is now perceived as being rude or intrusive versus the vital tool that it is. Think about how much time we waste going back and forth on emails instead of picking up a phone and talking over the topic at hand. There is many a time I will get an email from a client or candidate and instead of replying I will actually pick up the phone and call then back. I know…..how dare I break the email chain, right? But I want to grow my relationship with that person and to do what is required for a more personal approach.
I have an 11 year old and he struggles with using the phone. It is awkward for him as he would prefer to text, or not call at all. I make him practice his phone skills. As I train new recruiters, I see them struggle with making calls, it is hard for them to build that rapport over the phone with someone since they much prefer email or texting someone. Apparently that trend continues all over since most people now have mobile phones and smartphones, but according to a poll released by Nielsen, voice spending on mobile phones is decreasing and within the next 3 years text spending will surpass voice. As a society I think we need to practice our phone skills. I am guilty like everyone else most of the time I will text my friends or ping them on Facebook but it is not the same rush as a good old phone call. You learn so much more about the person and who they are and what they’re about.
So I challenge you this week to pick up the phone each day and instead of emailing a client, pick up the phone and give someone a call…
Filed under: Recruiting, Social Media, Workplace | Tagged: business relationships, clients, Communication, Conversations, Email, Facebook, Nielsen, NY Times, Phone, Phone call, Phone Etiquette, phone struggles, recruiting, Relationship building, social media, social recruiting, Telephone, Texting | 4 Comments »
Gary Vaynerchuk has done it again; he wrote another social media masterpiece!
Our company loved his last hit, Crush It!, about developing a strong personal brand in life and in the office, and Vaynerchuk’s new book, The Thank You Economy, targets points of why every business should incorporate and adapt to today’s expanding changes on the Internet into their company’s traditional organizational strategies.
One of Gary’s quotes that really hit my core about company culture is…
“I care more about my employees than I do about my customers, and I care more about my customers than I do about breathing.”
It is vital for every business leader to realize that in today’s market, customers and companies are experiencing equivalency due to the power of online media and competing for authenticity.
According to Gary, some of the main company culture building blocks that should be incorporated to create success are:
1. Innovate today- Old fashioned business techniques are now unreliable, and innovation and creativity are the keys to moving ahead.
2. Transparency- We love Gary’s enthusiasm about the importance of transparency and honesty. This is something we practice on a daily basis, because it builds our brand’s exposure and supports engagement with our audience. As stated by Gary, “Good intentions pull people towards you…”
3. Do it the Zappos way- Tony Hsieh has empowered Zappos employees to care about their customers and go farther than expected. By performing small tasks that the company doesn’t ask employees to do, they have created ‘shock and awe’ moments. Even a hand written thank you note in today’s digital empire is considered a pleasant surprise; this is something we enjoy doing here at Whiting Consulting, as well!
4. Empower the influential- Empowering your employees to care for your audience will boost your of community interactions and value online. Word of mouth will take charge, and all the effort put in will come back by continuously building-up your brand. Empowerment within the company is a definite must.
Those are just a few of the key points Gary crosses in the Thank You Economy, and there are many more valuable tips and stories regarding how to survive today’s economic expectations online.
We highly recommend reading Gary’s book. Businesses should take every opportunity they have to create a unique experience for their customers in today’s ever-changing society.
Post written by Julie Skowronek, Marketing Coordinator at Whiting Consulting.
Photo credit: thinkvitamin.com
Filed under: Social Media, Values | Tagged: Company Culture, Crush It!, customer, Customer experience, Economy, Gary Vaynerchuk, Innovation, Online media, Surviving the economy, The Thank You Economy, Tony Hsieh, word of mouth, Zappos | 2 Comments »
At the 2010 BlogHer conference in New York City, I was excited to attend my very first session on “Gen Y Passionistas: Making Your Passion ‘Work’ For You”. Being a GenYer myself, I wanted to hear other impressions about the topic. I researched the two speakers and found it interesting how they began a business without a business degree. At the panel, I got to know how they reached that stage of where they are today.
One year ago, the @chipassionistas: Jill Felska and Jenn Korducki, founded Pursuing Our Passion (POP!) Social Media Inc. Providing branding services and media strategies for clients. They decided to take the risk of starting their own business by establishing a brand through their sweat and drive of wanting to help people. The entrepreneurs learned to trust their gut in the beginning of their journey, remaining optimistic at all times. Their advice for GenYers is to “focus on what leaves you energized at the end of the day.”
I had the opportunity to speak with the @chipassionistas about their process and prospective in creating their own business at such an early stage in their career. Here are a few of their responses on the topic:
Some words of inspiration from Jill that she heard from an old professor of hers: “I like to think of it as ‘Thank God It’s Monday, not TGIF’ because you should be able to enjoy all seven days of the week, not only two.” No matter what kind of career you have, it’s always a great feeling to wake up each morning with energy to go to work!
Three months ago at my graduation from college, I would not have believed someone if they told me that I would be attending a women’s blogging conference! Before then, the term “blogging” was not in my vocabulary. I never thought I would blog to have a voice and influence others. After three months in my current position in social media, I attended the BlogHer 2010 conference in New York City on August 6-7th for women (and a very tiny percentage of men) to share ideas, engage in discussions, and network. This was my biggest networking event to date, and I met a lot of intelligent women (and men!) whom I had the opportunity to have fascinating discussions with.
While my mother (who tagged along with me on my adventure to NYC) romped the crowded streets and museums all weekend- I was in panels taking notes on great blogging tips, conversing with other passionate bloggers, and carrying around a 10 lb. SWAG bag that wore out my arm!
I never realized before just how many people were passionate about a small, but rapidly growing niche in media, until I arrived and was at the BlogHer breakfast with all the attendees. I’m amazed at how vast the women’s blogging community is, and according to BlogHer founders- it keeps growing dramatically in attendance each year since 2005. This “power of community” feeling was a first experience for me. The vibe was everywhere I looked! Women were helping each other and sharing knowledge of how they can further build relationships and develop the sense of influence for their audience.
From the weekend, I reflected upon how everyone had the opportunity to give their “30 second elevator” speech to spark influence– including the brands that sponsored BlogHer. What I learned from my past marketing classes is that women, mothers in particular, have the biggest rate of influence in the economy amongst their friends. I got to experience this ‘influence building’ process first hand by walking around the expo with all the exhibits. All of the brands sent their best representatives to develop a trusting relationship with the women, especially the mothers. They know that the mothers do the most shopping in the household, and therefore have the most influence in the market. By providing information about products and services in person, and sharing the experience of sampling a new product, the brands made a huge and long-lasting impact on the attendees.
I had the opportunity to speak with the P&G External Relations representative, Anne Westbrook, about how P&G was there to provide helpful content and also become a trusted source for mothers to go to for household products. Their focus was on the kids who grow and develop with these products, and also the focus on the “look and feel” of products such as: Crest, Febreze, Tide, Olay, Pantene, and Scott Tissues. P&G realized that the consumers at BlogHer have bigger voices being a part of the media as bloggers and brand advocates, which influence a large community both online and in-person.
From a GenY perspective, it was wonderful to meet so many experienced bloggers and learn how they got to where they are now within the social media community. Never before have I seen in action the power of influence and word of mouth to such a large degree! The impact which one voice has is immense, once that trusting relationship is established at such events as BlogHer.
Filed under: Networking, Social Media | Tagged: blogging, branding, community, GenY, influence, Marketing, millennials, networking, New York City, Relationship building, social media, trust | 1 Comment »