Location, Location, Location: Be Where Your Skillset Is

Location, Location, Location. You’ve heard the phrase time and again, but this key feature should remain at the forefront of your mind when looking to establish a business. There’s more to think about then the lowest rent and the nearest Starbucks. There’s even more to it than figuring out the habits of the customers you want to attract and the clients you want to work with. Entrepreneurs need to be aware that location has a significant effect on the talent pool and hiring process.

It is imperative for you to be where your skill set is. Without an ample pool of qualified potential employees in the area, you cannot build the team you need for a successful business. So, think about the team you want to build and the talent your company needs, and choose a spot accordingly.

Location matters when hiring for top talent.

Even in the best of locations, it is likely that some employees will spend significant travel time to get to the office. In fact, the average American is now spending over 100 hours a year commuting. It is likely that some of you are actually reading this on your commute right now! The odds are highest if you’re living in New York, the state with the longest average commute-to-work time at 30.4 minutes each way. Moreover, NYC has the highest percentage of “extreme” commuters with 5.6 percent spending over 90 minutes getting to work.

With rising gas prices and the ever-troubling economic climate, it is no surprise that more people are beginning to reconsider their willingness to travel long commutes to work. Employers need to find ways to compensate extreme commuters. Beyond monetary compensation, companies can offer flexible work schedules, telecommuting options, and increased benefits to keep their travelling employees happier, healthier, and more productive in the office.

However, if companies pick a location based on the skillsets their looking for, they reduce the need to make these accommodations for their commuters and have an overall happier employee network. Furthermore, a recent study found that entrepreneurs who locate their businesses where the local talent has strong ties to the communities are
more successful

So what’s the take away from all this? Location matters when hiring for talent. Keep the skillset you’re looking to hire in mind when establishing your business.

Post written by Donna Hanrahan, Social Media Coordinator at Whiting Consulting.

Business Analyst (New York, New York)

Our client is an up-and-coming provider of technology and consulting solutions for the most pressing challenge facing every business today: multichannel commerce. They are currently looking for a Business Analyst (BA) who is a true self-starter and can work well in an unstructured, entrepreneurial environment.


  • Responsible for creating the functional specifications for client facing software implementation and development projects.
  • Work directly with clients to gather and document their requirements.
  • Will work directly with the company’s engineering team to ensure that they deliver a work product that meets those requirements. (Sample projects could include re-platforming an eCommerce site; designing a dynamic online collaboration space for employees; creating a system to manage warehouse, or inventory and shipping functions.)
  • Directly interact with senior management, other business analysts, and engineers.


  • 3-5 years experience as a technology Business Analyst.
  • Undergraduate or Graduate degree in Computer Science, Information Systems, Business, Technology, or a related field.
  • Outstanding communications skills, both verbal and written—no exceptions.
  • Familiar with common web technologies, technology project management, and the general principles of open source software.
  • Good working knowledge of SQL databases and Object Oriented programming concepts and practices.
  • Technical writing experience.
  • Hands-on experience working with common web technologies preferred.
  • Hands-on experience writing software code (Java or PHP) is a plus.
  • US citizen.

Apply by sending your resume to resumes@whitingconsulting.com.

Project Manager (New York, New York)

Our client is an up-and-coming provider of technology and consulting solutions for the most pressing challenge facing every business today: multichannel commerce. They are currently looking for a Project Manager (PM). We are looking for someone who is ready to add intense contact with external, paying clients to their portfolio of skills. More important is a demonstrated ability to understand the all-important “human vector,” namely, the motivations and expectations of the stakeholders who ultimately define and determine project success. You will recognize that Requirements are a set of statements negotiated amongst you and these stakeholders.


  • Manage internal project teams comprising developers, analysts and designers.
  • Analyze client requirements.
  • Manage external client expectations.
  • Set up and maintain our collaborative Project Studio environment.
  • Create and manage detailed project plans and schedules.
  • Assign task responsibilities to project team members.
  • Track progress of special projects.
  • Identify project risks and develop mitigation plans.
  • Proactively maintain project scope through effective change management.
  • Continuously evolve our project management processes to ensure they meet industry best practices.


  • 3-5 years experience as a technology Project Manager.
  • Experience with ecommerce platforms and mainstream web technologies.
  • Ideal candidate must have an undergraduate or graduate degree in Computer Science, Information Systems, Business, Technology, or a related field.
  • Professional certification (PMP, Six Sigma, PRINCE2) is a plus but not required.
  • Familiar with structured project management disciplines and techniques such as project initiation documents (PIDs); online collaboration tools; mainstream project management software; software development lifecycle (knowledge of Agile development techniques is a plus); budget management; schedule management for multi-person, cross functional teams; containing scope creep; change management/change order process.
  • Outstanding communications (both verbal and written—no exceptions), presentation, and consensus building skills.
  • Effective technical writing and proposal development skills.
  • Excellent organization and time management skills.
  • A true self-starter and able to work in an unstructured, entrepreneurial environment..
  • US Citizen.
  • Must have proven your ability to manage a project to successful completion—and have references to say so—and can point to live sites to which you made substantial contributions.

Apply by sending your resume to resumes@whitingconsulting.com

Slowing down by Speeding Up

It is early morning and I am on vacation skiing with my family! We rented this
great condo and for the first time we can ski right outside our door….which
is awesome!

We are vacationing with my parents and I was on the ski lift with my Dad
yesterday and he turns to me and says “I don’t have a single worry, I am
completely stress free, Cher what is your stress level…” I thought for a
moment and said “right now Dad I am 8 out of 10” I am feeling pretty good. We
were heading up the mountain to go to some easier trails, the sun was out, it
was not too cold and the view was breathtaking….why not be stress free?

Over the next couple of days I am going to be trying to make a conscious
effort to live in the moment and enjoy the time. I think in most people’s
lives right now time has turned out to be the enemy because we don’t have
time. Speaking for myself, pretty much every minute of my day is accounted
for…and to be honest that gets tiresome and frustrating.

I think it is important to take breaks away from your job…even at the ski slope everyone seem plugged in – on their phones…texting or surfing away…is that really necessary? Especially when you are going down a hill like 50 miles an hour? Do we always have to be “on or plugged in..?” So this my be a shocker…but for the next couple of days I am leaving my phone at the Condo, I am choosing to enjoy the “Free time” that I have….live in the
moment and enjoy being stress free…..

Have a great winter break…..and enjoy taking some time out of your life to be

PS – I did it! I was so unplugged that I did not open my computer to post this blog till we returned. It was wonderful not to open outlook for 5 days and guess what? I survived….so it can be done!! Hope you had a great break!

US Regional Marketing Manager (Mount Laurel, New Jersey)

This is an opportunity for a talented and dynamic individual to drive the US marketing programs for a global player in the exciting information security market.


  • To identify, recruit and create demand with channel partners.
  • To execute customer advocacy programs.
  • To act as custodian for the brand in the region.
  • Scope

  • Execution of company marketing direction for the America’s division, as set in the UK HQ.
  • Overall direction will be established by COO.
  • Success

  • Success will be measured by the increase in productive partners, the execution of co-op and MDF programs and the delivery of customer advocates.
  • Responsibilities

  • Channel marketing: Takes direction from HQ Channel Marketing. Works closely with HQ and US Channel teams to rollout channel programs. Eg Partner widget, update of partner website to latest collateral. Establishes regional marketing execution plan for Catalyst with Regional Channel Management.Execute plans within agreed timescales, meeting objectives and timelines. Executes channel marketing recruitment and enablement programs and deliver agreed results. Delivers marketing components of co-op programs with distribution and market development activities with strategic partners. Maintains quality of partner data.
  • Customer knowledge and advocacy: Takes direction from HQ PR Manager. Understands customer profiles and needs. Maximizes customer advocacy through Net Promoter Score, comments and references. Maintains integrity of reference data. Maintains quality and integrity of customer data. Executes advocacy communications and events.
  • PR liaison: Takes direction from HQ PR Manager. Liaises with PR contacts to localize and release press and other brand supporting collateral to channel partners and trade press as needed. Working closely with PR agency to ensure that key US market issues are covered. Ensure that clear G&O’s are set and managed. Provide daily interface to agency to ensure that any “hot issues” are covered by US spokespeople.
  • Brand custodian: Executes global brand programs in the region. Ensures alignment with brand guidelines and enforces consistently. Implements agreed brand assets establishing budget and quality pre-delivery.
  • Marketing budget management & reporting: Develops and submits regional plans on a quarterly basis and managing budget. Manages regional marketing calendar and updates global calendar – ongoing. Provides and reviews monthly regional report of all activities.
  • Strategymix: Take corporate programs and regionalize for US market. Act as point person for US Telesales organization. Populate system with key US contact data.
  • Event Management: Ensuring that appropriate events are attended and necessary logistics are carried out. Ensure that necessary collateral is available.
  • Communication skills: Engages, consults and communicates with key stakeholders when undertaking day to day activities and major projects. Clearly articulates the appropriate tone and language in all marketing communications. Develops open communication of the highest quality with key stakeholders within their region.
  • Experience, etc.

  • Minimum 5 years marketing experience in a technology based company, either as a vendor or reseller.
  • Proven experience in planning and running partner marketing programs.
  • Bachelors Degree in Marketing.
  • Proficient in use of email marketing tools.
  • Proficient in working to operational targets.
  • Proficient in planning, setting and working to time-based budgets.
  • Mature and responsible, while energetic in approach.
  • Intelligent and adaptable.
  • Highly-organized, detail orientated and thorough.
  • Able to plan, execute and follow up actions autonomously.
  • Well organized with a willingness to work as needed outside of the strict description of the role.
  • Apply by sending your resume to resumes@whitingconsulting.com.


    Marcom Manager (New York, New York)

    Whiting Consulting is seeking for a highly-motivated Marcom Manager for our client in the New York City area. This individual will report to VP of Marketing and will be responsible for running day-to-day marketing communication activities including PR, AR, Social media, Events management and more.


  • Develop and execute marketing communication programs to drive awareness, support demand generation and assist sales in closing deals.
  • Provide initiative, creativity and content for marketing collateral, including sales tools, product presentations, product demos, white papers and blog posts.
  • Manage the company’s social media profiles to collect data and feedback from the marketplace while generating leads, increasing organic traffic and establishing thought leadership positioning for Company.
  • Full responsibility on the Company’s website including content development, management of 3rd party designers, implementation of SEO practices, tracking and measuring success and producing periodic analytic reports.
  • Develop tradeshow strategies and execute from concept to completion.
  • Keep up-to-date on technology trends, developments & best practices.
  • Requirements

  • At least 3 years experience in Marcom for high-tech companies, with experience in planning and executing Marcom strategies.
  • Preferred: at least 2 year-experience in an internet services company.
  • Bachelor’s degree in business, marketing, or technical field, or equivalent work experience…
  • Outstanding written and oral communications skills.
  • Demonstrated delivery of world-class materials – collateral, presentations, advertising, etc..
  • High level of creativity and initiative.
  • Strong graphical sense and knowledge of mainstream graphic/web programs (Photoshop, Flash, etc.)
  • Preferred: experience in e-commerce.
  • Apply by sending your resume to resumes@whitingconsulting.com.

    Business Development and Channel Director (New York, New York)

    Whiting Consulting is searching for a high-energy, aggressive, results-oriented, and over-achieving individual to join our Business Development team as Business Development and Channel Director. The key responsibility for this position is driving new revenues and increased sales through the company’s existing SI and channel partners as well as identifying and signing addition channel and partner relationships.

    Duties and Responsibilities

  • Responsible for developing the strategy and execution of our channel partnership program focused on financial and insurance sector.
  • Maximize revenue by effectively recruiting new channels and managing the channel account relationship process.
  • Conduct needs analysis to understand client’s business objectives.
  • Create detailed channel account plans, potentially including: customer overview, business objectives, strategies, competitive situation, SWOT analysis, identify top opportunities, and able to initiate executive involvement when required.
  • Establish strong relationships with key channels, SI and consultant partners.
  • Creating and executing partner enablement plans.
  • Working closely with partner field organization to drive partner leads, qualified joint opportunities, and deals.
  • Presentations and meeting with customers together with partners sales teams.
  • Attaining an annual quota of qualified opportunities, successful POVs (Proof of Value), and revenue via partners.
  • Integrate into partner sponsored customer and partner sales events, training, sales meetings, etc.
  • Training to Company sales organization on working with the resell partner on opportunities.
  • Ability to work independently.
  • Essential Education, Experience and Skills

  • Require minimum 5 years of industry experience.
  • Comfortable negotiating multi-million deals, managing a complex sales process involving multiple stakeholders.
  • History working for a start-ups.
  • Proficient at building relationships and partnerships with senior level executives.
  • Experience identifying/initiating/developing partnerships and alliances with resellers, system integrators or solution providers in the financial services industry.
  • Experience in driving revenues through channel partners.
  • Successful experience creating strong pipeline together with Global SIs.
  • Exceptional presentation and interpersonal skills; Excellent relationship-building ability..
  • Familiar with the IT management, performance management, Application Management space.
  • Bachelor’s degree in Business Administration, Eng. or related fields, MBA a plus.
  • Profound experience and relationships with Financial service providers and Financial vertical in the Global SIs.
  • Advantage for previous experience with: Accenture, Cap Gemini, FIServ, FIS Global, Jack Henry, S1, Open Solutions.
  • Apply by sending your resume to resumes@whitingconsulting.com.

    MARKETING PROGRAMS MANAGER (Boston, Massachusetts)

    As a Marketing Programs Manager, you will be responsible for developing innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to come up with creative memorable campaigns is crucial. In your role as the Marketing Programs Manager, you will be responsible for executing and managing highly-targeted marketing programs that generate demand for our client’s products and services, drive revenue, and build their Company brand.


  • You will be responsible for managing marketing programs from concept to program execution and post-program evaluation.
  • Coordination and execution of inbound and outbound marketing campaigns including, but not limited to: Target / key account penetration, Email nurturing campaigns, Online advertising (Google Adwords), Online events / sponsorships / webinars, Website SEO, Social media campaigns, Tradeshows / Conferences.
  • Collaboration on and development of demand generation plans, programs, and campaigns.
  • Creating campaign copy, landing pages, and follow up email responses.
  • Ownership of internal processes for tracking, reporting, and distribution of marketing leads through Salesforce.com.
  • Program coordination and communication with the inside sales organization.
  • Development of reference and guidance materials for inside sales specific to lead generation campaigns.
  • Reporting on campaign effectiveness and progress to sales and marketing teams.
  • Execute programs on-time and on-budget and evaluate marketing programs against quantitative and qualitative objectives to ensure continuous improvement.
  • Articulate Company’s brand attributes and ensure they are consistently incorporated into all marketing programs.
  • Required Experience and Knowledge

  • BA/BS degree, in Marketing preferred.
  • Minimum of 6 years in a marketing function, preferably in the High Tech Industry.
  • Software industry experience.
  • Excellent project management skills and understanding of lead generation best practices.
  • Experience executing target account, vertical industry campaigns.
  • Online marketing experience – social media, SEO.
  • Proficient with salesforce.com and related marketing automation software applications.
  • Proficient in standard Microsoft programs, Adobe design program (HTML a plus).
  • Ability to thrive in a fast paced environment.
  • Strong communication, organization and multi-task management skills.
  • Ability to work effectively within a group with ‘team spirit’ as well as independently motivated with minimal supervision.
  • Desire to take on additional responsibilities, as needed.
  • Willing to travel.
  • Apply by sending your resume to resumes@whitingconsulting.com.



    SALES DIRECTOR (New York, New York)

    Whiting Consulting is searching for a Sales Director for our client, a the leader in dynamically-generated video, enabling e-commerce businesses to reinforce their brands and drive website traffic by creating limitless, high-quality, always up-to-date videos to showcase products and services. Our client’s software-as-a-service (SaaS)-based video generation platform helps customers personalize web experiences, enhance customer engagement, increase conversions and boost search engine ranking, ultimately improving marketing ROI


  • Establish business relationships with E-commerce companies, which will license Company’s automated video commerce solution for their website. Manage the sales cycle from lead to closure.
  • Lead deal negotiations with customers.
  • Collaborate with internal groups to report negotiations status and receive ongoing support, Serve as the customer’s advocate within Company.
  • Meet or exceed annual revenue goals.
  • Maintain and grow client relationships that support the achievement of multi-year revenue and growth goals.

    Required Skills:

  • Successful B2B track record selling E-commerce solutions to Internet companies, with emphasis on E-commerce. Please note: we are looking for specific vertical experience in selling to and dealing with E-commerce companies. Please apply only if you are confident that you have gained significant results in this sector.
  • Deep knowledge and understanding of the operational, product management and marketing aspects of online businesses.
  • Ability to understand customer needs and find creative solutions based on Company’s product offerings.
  • Extensive personal network of relationships with executives in relevant prospective customer companies.
  • 5+ years Solution Sales experience.
  • Experience building strong business relationships with Clients at the Executive level.
  • Candidate must be willing to travel and communicate frequently with offshore offices and customers.
  • Excellent personal communications skills and ability to form personal relationships with customers and partners.

    Apply by sending your resume to resumes@whitingconsulting.com.


    Here’s To A Great 2010!

    We here at Whiting Consulting would like to thank our clients and candidates for a great year! Without you there would be no success. We are very fortunate to have excellent clients with terrific stories that make our jobs easier! We have met and spoken to great people this year and are looking forward to an awesome 2011.

    I would also like to thank the Whiting Consulting team: Kelly, Julie, Shannon and Jen.  Without your hard work and dedication we would not have had a successful year! Thank you for all the hard work and support that you have given the company and our brand! Words can not express how thankful I am.

    From our home to yours Happy New Year and may 2011 be a great year to you all!

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