Marketing Manager (New York, NY)

Whiting Consulting is looking for a Marketing Manager for our client in the New York City area. They will be primarily responsible for developing and executing innovative B2B demand generation campaigns utilizing a mix of email, online marketing, content, webinars and event-based campaigns to generate new sales leads, engage existing customers and promote awareness of the products and services. Principal communication will be through email, online, social media, SEO/search, events and other channels. In addition, measuring, optimizing, testing and reporting on the results of the programs/campaigns will be critical. The objective is to generate new leads through inbound activities as well as convert leads and aid in the progression through the sales cycle. This role will support other marketing initiatives including public relations, trade show marketing and collateral development, as well as helping in marketing efforts related to the affiliate sales channels.

Responsibilities Include

  • Identify customer needs as required to ensure the right programs and campaigns to gain market share.
  • Develop multi-channel demand generation campaigns, objectives, targets, tactics, and metrics to drive customer
  • Acquisition success may include asset down load, online events, promotions, search, newsletters and online content.
  • Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.
  • Develop and execute email campaigns for lead generation and lead-nurturing activities.
  • Drive attendance and track success metrics for webinar programs.
  • Manage web content for products and services — search engine optimization efforts, paid search activity, landing pages and web-based lead generation and tracking.
  • Work with events team to ensure brand/product messaging and optimized demand generation tactics and measurement.
  • Manage, track and optimize online marketing campaigns including email, social media, partners.
    • Analyze and interpret key metrics/reports; recommends corrective action; ensures continuous improvement and effectiveness.
  • Ensure critical campaign elements (promotional code, tracking setup) are created for lead flow and reporting.
  • Support overall company branding and awareness as part of the overall marketing initiatives and lead generation programs.

Requirements

• 5 years of experience working in a results driven marketing environment
• 2+ years lead generation experience responsible for analyzing and executing campaigns in a business-to-business environment
• Experience marketing B2B products and services preferred
• Must have a proven track record of managing and delivering successful integrated lead generation campaigns
• Experience developing cross marketing channel campaigns
• Demonstrated results in improving sales pipeline/funnel close ratios
• Experience with Salesforce
• Experience using email campaign management tools to create, send, and track emails
• Experience with content management tools a plus
• Experience developing key messaging throughout the sales process a plus
• Organized, detail oriented and strong at attacking challenges
• Ability to establish and manage priorities and drive projects to completion
• Strong interpersonal skills; ability to influence others without formal authority
• Ability to communicate ideas and collaborate to execute and problem solve
• Excellent written and oral communications skills
• Proven excellence in managing multiple projects and deadlines
• Must be able to multi-task in a fast-paced environment with strong attention to detail
• Skilled at working with cross functional teams

Apply by sending your resume to resumes@whitingconsulting.com.

Whiting Consulting is a recruiting firm specializing in placing highly-qualified candidates for: Executive-Level Roles, Marketing / Sales Engineering / Inside Sales, Product Management / Product Marketing, Software Development & Engineering / QA, Implementation Consultants, Production Support, and High-Tech Public Relations.

I remember like it was yesterday…

Royal Wedding, Prince WilliamI remember it like it was yesterday.  It was July 29, 1981.  I slept downstairs on the pull out couch in the family room with my Mom.  At that time, it was the only room in the house with a television set.  We woke up a 5am that morning to watch the Royal Wedding.  I am a huge Princess Diana fan, something passed down to by my Father’s mother, who loved the Royal Family.  To this day, this is one of my most cherished childhood memories.  In 24 hours I get to share that experience with my own daughter.

I distinctly remember that afternoon waiting on our big front porch for the afternoon paper to gather the first images of this historic day for my scrapbook some 10 plus hours after the event. Can you image that today? Having to wait 10 hours to capture an image from a live event?  It seems unthinkable today for that is what technology has brought us.  In the age of internet and smart phones it seems unacceptable to not have any image or any answer to a question, NOW. In 1981, I still had to rely on the newspaper for my fix on what was happening to the Royal Family.

Times have changed. Even me, a huge fan of the upcoming nuptials, is on information overload. Everywhere I turn I can access what is going on.  I think the most amazing thing is watching how one of the most established brands in the world has changed with the times. The Royal Family, traditionally a very private entity, has gone digital. They have done an amazing job rebranding themselves for today’s consumers of information. They have websites, Facebook pages with daily updates; create twitter handles letting people know where they will be and what they have been up to. They are adding to the buzz and excitement of the upcoming event as opposed to how they have shared info in the past.

I saw an article yesterday on Mashable that there is so much news about the Royal Wedding (about 7 million per day) on Friday that they cannot even measure the volume.

If you think about the power technology holds it is rather amazing.  One of the oldest, most conservative establishments on the planet changed due to realizing that power.  It has the ability to impact everyone’s brand, from the largest and oldest organizations to the smallest of us.
So tomorrow I will be enjoying this historic day with my daughter and hope in 30 years she can share the same experience with her daughter.  Of course, with advances in technology, by that time she should be able to teleport instantly to London and watch the event live.

How to Land a Job After Graduation: Part IV

How to Land a Job After Graduation: Part I

How to Land a Job After Graduation: Part II

How to Land a Job After Graduation: Part III

How to Land a Job After Graduation: Part V

How to Land a Job After Graduation: Part VI

How to Land a Job After Graduation- Part II

I’m Ashley Dingeman, a senior Communication major at SUNY Geneseo. I am currently working as the marketing intern for Whiting Consulting, and with only 47 days until commencement, I am one of many considered to be “an active job seeker.”

With broad major like Communications, I have a plethora of potential professions I would be qualified for. My issue then? Narrowing down what it specifically is that I want to do. On top of that, my growing anxiety is getting the best of me regarding my personal interview techniques, my preparedness for the job world, and the pressure of finding a job in this economy.

You always hear people say that what you learn in college is going to prepare you for the rest of your life. Well, I would have to disagree. Although I have grown as a person and my knowledge has significantly matured, I can’t say that I have been prepped by college for the next stage in my life. I, unlike most students, was fortunate enough to take a class specifically geared toward preparing students for the job hunt. In turn, I was forced to perfect my resume, learn to write a cover letter, create a portfolio, and perform a number of mock interviews.

One thing this class was missing was helping me to pinpoint what I want to do with my life after graduation.  I’m the type of person who has tried many jobs, always loves doing something new, and isn’t afraid of commitment. One of my many passions is food, whether it’s cooking, eating, watching others cook, reading, or writing about it.  Simplified: I would categorize myself as a foodie.

I think to love something so much and to be so intrigued by it qualifies it as a passion. For some, eating is eating and food is food, but to me, it’s so much more. In my perfect world, I would love to do all of the above, cook, eat, watch, read, and most importantly, write. But my world isn’t perfect, and I have to be understanding that my dream job isn’t going to come to me as an entry level position.

In order to stand out from the rest, I’ve been consciously using social media to brand myself and to be heard. Over the next few weeks prior to graduation, my social media profiles will be evaluated and picked apart by the Whiting Consulting professionals, and they will be restructuring them from a college student’s profiles to what employers want to see. This process may not be glamorous, but it’s something that all current graduates should be doing.

Please join me and come along for the ride, learn from my mistakes, and gain these competitive advantages over your peers. You’ll never be more thankful than when you hear those two powerful words from your future employer’s mouth saying, “You’re hired!”

Post written by Ashley Dingeman, Marketing Intern at Whiting Consulting.

How to Land a Job After Graduation: Part I

How to Land a Job After Graduation: Part III

How to Land a Job After Graduation: Part IV

How to Land a Job After Graduation: Part V

How to Land a Job After Graduation: Part VI

How to Land a Job After Graduation- Part I

With college graduation fast approaching, I thought I would create a series blog for the Class of 2011 and any other recent college graduate job seeker in their quest to land a job after graduation. For the series, we’re taking our intern’s real-life experiences, personal brand, and social media profiles and transforming them to deliver top results for what is found online by job seekers and what hiring managers are looking for in a top candidate. Join us in our journey of helping college grads transform into top notch candidates and how to properly approach the current job market.

How to Land a Job After Graduation: Part II

How to Land a Job After Graduation: Part III

How to Land a Job After Graduation: Part IV

How to Land a Job After Graduation: Part V

How to Land a Job After Graduation: Part VI

Guest Post: Advancing Your Career Outside of 9 to 5

9-5, 9 to 5, clock, work clock

Working to advance your career is a job in itself. Unfortunately, it’s just not a 9 a.m. to 5 p.m. thing. Ninety percent of people go to their job, grab their coffee mug, do what is asked of them and then leave at 5 p.m. – most of the time it’s probably 4:58 p.m. That means there is a tremendous opportunity for young professionals to fast track their career by being in the 10 percent of people who do just a little more.  I don’t know about you, but I’m young, have way too much energy and have things I want to do in my life and career.  I want to be in that 10 percent!

So, what can we young pros do to make sure we are advancing our career outside of our typical 9 a.m. to 5 p.m.work day?  Here are some thoughts: Continue reading

5 Lessons to WOW Your Customer

Wow, customer service, sign

Ever have that spectacular customer experience that made you stop and say, “WOW” to yourself? Did it change your thoughts about the company and willing to share your experience with your friends?

After reading the book about positive customer experiences, “Delivering Happiness” by Tony Hsieh, Zappos! CEO, I came across my own positive experience. In the book, Tony talks about how his employees’ main passion is to give the customer a “WOW” moment. This WOW moment pertains to giving the customer more than they could ever want, by going above and beyond without them expecting more. For example, providing them with extra product knowledge or giving a customer an upgrade at no charge. Continue reading

8 Steps to Jump-Start Your Personal Brand

Jumping, Leaping

One of my favorite quotes about personal branding conveys a strong message in simple words:

“Your brand is what people say about you when you leave the room.”

–Jeff Bezos, creator of Amazon.com

You should always keep this quote in mind when networking, because it will have a lasting positive effect on the creation of your personal brand. The quote above holds much value to live by for any job seeker, especially within Generation Y.  If you haven’t put much thought into developing your personal brand- think about what are the best things to focus on to get people to say what you want them to about you when you leave the room?

With the brutal competition within the job market, the recent college graduates in Generation Y have more concerns to face in the job hunt…standing out. A recent article written by Dan Schwabel, founder of Student Branding Blog, mentioned that building your brand takes quite some time and early effort to earn results. So what should a Gen Y jobseeker do to build a personal brand with a lasting impression online and offline? Here are a few methods to help get you started in developing your personal brand: Continue reading

A GenY Perspective on BlogHer ’10

BlogHer 2010 Conference NYC Hilton New York

Three months ago at my graduation from college, I would not have believed someone if they told me that I would be attending a women’s blogging conference! Before then, the term “blogging” was not in my vocabulary.  I never thought I would blog to have a voice and influence others. After three months in my current position in social media, I attended the BlogHer 2010 conference in New York City on August 6-7th for women (and a very tiny percentage of men) to share ideas, engage in discussions, and network. This was my biggest networking event to date, and I met a lot of intelligent women (and men!) whom I had the opportunity to have fascinating discussions with.

BlogHer 2010 Newbie Breakfast NYC Hilton

BlogHer '10 Newbie Breakfast

While my mother (who tagged along with me on my adventure to NYC) romped the crowded streets and museums all weekend- I was in panels taking notes on great blogging tips, conversing with other passionate bloggers, and carrying around a 10 lb. SWAG bag that wore out my arm!

BlogHer 2010 SWAG NYC Sponsors

A sneak peek into my massive SWAG Bag!

I never realized before just how many people were passionate about a small, but rapidly growing niche in media, until I arrived and was at the BlogHer breakfast with all the attendees. I’m amazed at how vast the women’s blogging community is, and according to BlogHer founders- it keeps growing dramatically in attendance each year since 2005. This “power of community” feeling was a first experience for me. The vibe was everywhere I looked! Women were helping each other and sharing knowledge of how they can further build relationships and develop the sense of influence for their audience.

BlogHer 2010 Panel Session Blogging Layout

BlogHer Panel Session: Good Blog Design- The Role of Layout In an Online Medium

From the weekend, I reflected upon how everyone had the opportunity to give their “30 second elevator” speech to spark influence– including the brands that sponsored BlogHer. What I learned from my past marketing classes is that women, mothers in particular, have the biggest rate of influence in the economy amongst their friends. I got to experience this ‘influence building’ process first hand by walking around the expo with all the exhibits. All of the brands sent their best representatives to develop a trusting relationship with the women, especially the mothers. They know that the mothers do the most shopping in the household, and therefore have the most influence in the market. By providing information about products and services in person, and sharing the experience of sampling a new product, the brands made a huge and long-lasting impact on the attendees.

I had the opportunity to speak with the P&G External Relations representative, Anne Westbrook, about how P&G was there to provide helpful content and also become a trusted source for mothers to go to for household products. Their focus was on the kids who grow and develop with these products, and also the focus on the “look and feel” of products such as: Crest, Febreze, Tide, Olay, Pantene, and Scott Tissues. P&G realized that the consumers at BlogHer have bigger voices being a part of the media as bloggers and brand advocates, which influence a large community both online and in-person.

From a GenY perspective, it was wonderful to meet so many experienced bloggers and learn how they got to where they are now within the social media community. Never before have I seen in action the power of influence and word of mouth to such a large degree! The impact which one voice has is immense, once that trusting relationship is established at such events as BlogHer.

Are YOU Part of the WOM Hiring Craze?


Are you addicted to the internet and DVR? We now live in an era where information is delivered instantly for consumers. Unfortunately, for traditional advertisers, they are starting to see a shortened runway with 48% of Millennials influenced more by word of mouth than traditional ads, according to Mr. Youth at Intrepid. Fortunately, companies today can funnel that money and funds into another vital resource.

Millennials have grown up with technology and instant information. We are dependent upon our connection with the world, and therefore are starting to become influencers for many companies trying to reach us online. Forget the TV, newspaper, and magazines! We’re all glued to our computer chairs or our phones following everyone and everything on Twitter and online news outlets. Mr Youth and Intrepid stated that 43% of Millennials prefer WOM to gather more product information.

Thriving companies have adjusted and adapted their strategic plan with the changing technology. Companies that have gained a competitive advantage over their rivals have implemented the word of mouth method through the Millennials, who love personal connections and can’t get off of their smart phones or computers. This method can lead to a more successful hiring process for organizations and employee referral programs. So why don’t more companies leverage their staff in the same way for hiring their talent?

Continue reading

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