GenYired: Top Weekly Posts for Gen Y



  1. The Extreme Interview

    Pepsi launched this commercial, which gives a funny perspective of the interview process.

  2. 25 Qualities Job Interviewers Look For

    Do YOU have what it takes for the perfect interview? Carefully take a look at this list- there are some qualities that you might have accidently forgot about or haven’t thought of in a while. These 25 interview qualities are always sought for in a candidate during the interview. TIP: Print out and familiarize yourself with the list. You’re interviewer will be impressed!

  3. Who Leads the Way in Digital World?

    Which Generation has caught up with each different kind of technology? Forrester Research’s survey will give you all the details.

  4. Why Bashing Millennials is Wrong

    Multitasking, no sense of privacy online and acting entitled: Generation X and Baby Boomers sometimes only see the negative qualities that GenY brings with them to the office. These negative GenY qualities can be reversed around into qualities that help them and their companies achieve the maximum effect.

  5. Top Careers of the Future

    The U.S. Bureau of Labor Statistics has compiled the 10 year forecast of jobs with the most growth in a variety of industries: Health, Sales, Financial, Education, Management, Engineering, Software, Medical, and much more! Their growth is documented in number of new jobs and percent change.

    Post written by Julie Skowronek, Marketing Coordinator at Whiting Consulting.

BlogHer’10: Interview with GenY @chipassionistas

BlogHer 2010, @chipassionistas, Jill felska, Jenn Korducki

@Jskow1, @felska, and @jennkorducki at BlogHer '10

At the 2010 BlogHer conference in New York City, I was excited to attend my very first session on “Gen Y Passionistas: Making Your Passion ‘Work’ For You”. Being a GenYer myself, I wanted to hear other impressions about the topic. I researched the two speakers and found it interesting how they began a business without a business degree. At the panel, I got to know how they reached that stage of where they are today.

One year ago, the @chipassionistas: Jill Felska and Jenn Korducki, founded Pursuing Our Passion (POP!) Social Media Inc. Providing branding services and media strategies for clients. They decided to take the risk of starting their own business by establishing a brand through their sweat and drive of wanting to help people. The entrepreneurs learned to trust their gut in the beginning of their journey, remaining optimistic at all times. Their advice for GenYers is to “focus on what leaves you energized at the end of the day.”

I had the opportunity to speak with the @chipassionistas about their process and prospective in creating their own business at such an early stage in their career. Here are a few of their responses on the topic:

Some words of inspiration from Jill that she heard from an old professor of hers: “I like to think of it as ‘Thank God It’s Monday, not TGIF’ because you should be able to enjoy all seven days of the week, not only two.” No matter what kind of career you have, it’s always a great feeling to wake up each morning with energy to go to work!

A GenY Perspective on BlogHer ’10

BlogHer 2010 Conference NYC Hilton New York

Three months ago at my graduation from college, I would not have believed someone if they told me that I would be attending a women’s blogging conference! Before then, the term “blogging” was not in my vocabulary.  I never thought I would blog to have a voice and influence others. After three months in my current position in social media, I attended the BlogHer 2010 conference in New York City on August 6-7th for women (and a very tiny percentage of men) to share ideas, engage in discussions, and network. This was my biggest networking event to date, and I met a lot of intelligent women (and men!) whom I had the opportunity to have fascinating discussions with.

BlogHer 2010 Newbie Breakfast NYC Hilton

BlogHer '10 Newbie Breakfast

While my mother (who tagged along with me on my adventure to NYC) romped the crowded streets and museums all weekend- I was in panels taking notes on great blogging tips, conversing with other passionate bloggers, and carrying around a 10 lb. SWAG bag that wore out my arm!

BlogHer 2010 SWAG NYC Sponsors

A sneak peek into my massive SWAG Bag!

I never realized before just how many people were passionate about a small, but rapidly growing niche in media, until I arrived and was at the BlogHer breakfast with all the attendees. I’m amazed at how vast the women’s blogging community is, and according to BlogHer founders- it keeps growing dramatically in attendance each year since 2005. This “power of community” feeling was a first experience for me. The vibe was everywhere I looked! Women were helping each other and sharing knowledge of how they can further build relationships and develop the sense of influence for their audience.

BlogHer 2010 Panel Session Blogging Layout

BlogHer Panel Session: Good Blog Design- The Role of Layout In an Online Medium

From the weekend, I reflected upon how everyone had the opportunity to give their “30 second elevator” speech to spark influence– including the brands that sponsored BlogHer. What I learned from my past marketing classes is that women, mothers in particular, have the biggest rate of influence in the economy amongst their friends. I got to experience this ‘influence building’ process first hand by walking around the expo with all the exhibits. All of the brands sent their best representatives to develop a trusting relationship with the women, especially the mothers. They know that the mothers do the most shopping in the household, and therefore have the most influence in the market. By providing information about products and services in person, and sharing the experience of sampling a new product, the brands made a huge and long-lasting impact on the attendees.

I had the opportunity to speak with the P&G External Relations representative, Anne Westbrook, about how P&G was there to provide helpful content and also become a trusted source for mothers to go to for household products. Their focus was on the kids who grow and develop with these products, and also the focus on the “look and feel” of products such as: Crest, Febreze, Tide, Olay, Pantene, and Scott Tissues. P&G realized that the consumers at BlogHer have bigger voices being a part of the media as bloggers and brand advocates, which influence a large community both online and in-person.

From a GenY perspective, it was wonderful to meet so many experienced bloggers and learn how they got to where they are now within the social media community. Never before have I seen in action the power of influence and word of mouth to such a large degree! The impact which one voice has is immense, once that trusting relationship is established at such events as BlogHer.

Are Employers Passionate Enough?

As the economy begins its slow recovery, more employees today are considering promotions and higher salaries. According to the WSJ, 42% of surveyed employees want a pay raise, and 11% are looking for a promotion.  Now think about your business.  Is your company experiencing these same symptoms that can lead to high turnover rate?

The employees might have the passion for their career, but maybe employers lack the passion for their employees. The circle of passion within a business needs to be kept intact. The only way to keep this flow of passion going and, in turn, a low employee churn rate, is to invest your passion into making your employees feel valued, and keeping them engaged in the progression of the business.

In order to retain your talent pool, the focus needs to be on building employee morale and allowing them to thrive in a culturally positive workplace. Continue reading

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