Director of Marketing (New York, New York)

Whiting Consulting is searching for a stellar Director of Marketing to join our client’s high-impact team, which is on a relentless mission to revolutionize online recruitment advertising. This position offers the opportunity to make tangible, highly-visible contributions to their success and will report directly to the company’s CEO. If you are a passionate marketing professional who relishes crafting value propositions, competitively and efficiently positioning products/services, and amplifying an organization’s awareness in the marketplace, then we want you to join their team! The Director of Marketing will develop impactful marketing strategies and tools, in context of the four-P’s, in order to drive measurable business impact for our client and their network affiliates.

The candidate must be able to demonstrate:

  • The ability to develop marketing strategies across the four-Ps.
  • Entrepreneurship, resourcefulness, and creativity in achieving objectives.
  • Leadership and self-organization skills in developing, organizing, and executing objectives.
  • Stellar written and verbal communication skills.
  • Fact-based, premise-building supported by strong analytical ability that embraces data.
  • In-depth sales and marketing techniques with ROI clarity.
  • The ability to communicate cross-functionally with the executive team, management peers, and internal and external customers.
  • Accountability through performance metrics and process efficiency.

 

Responsibilities

  • Serve as a key member of the executive team and help set the company’s strategic direction.
  • Spearhead global marketing initiatives that are consistent with the company’s overall strategy.
  • Manage contract negotiation with marketing-related vendors.
  • Manage the company’s marketing communications strategy and plan, including PR, newsletters, etc.
  • Plan and oversee advertising and promotion activities.
  • Coordinate market research and adjust marketing strategy to meet landscape and competitive conditions.
  • Monitor industry and competitor developments monthly in a structured analytical manner.
  • Establish and maintain a consistent corporate image and brand throughout product, promotional materials, events, and corporate website.
  • Develop marketing tools/collateral for the New Business Sales team.
  • Develop marketing tools/collateral for the Affiliate Development team.
  • Ensure effective control of marketing results, and take corrective action to manage the achievement of marketing objectives within budget.
  • Develop and manage the marketing department’s operating budget.
  • Identify and facilitate appropriate trade association relationships and trade shows at which to promote the company.
  • Establish and maintain relationships with industry influencers and key strategic partners.
  • Prepare and deliver periodic marketing update reports in an executive team setting.

 

Requirements

  • Bachelor’s Degree, preferably in Marketing or Business, with a minimum of five (5) years of related experience managing a Marketing function.
  • Experience with and interest in strategic marketing communications is a must.
  • Previous marketing experience in an Internet and/or software context.
  • Deep understanding of the online space.
  • Experience with Internet delivered services or products.
  • Experience with social marketing.
  • Experience with sales automation and analytics tools.
  • Understanding of online advertising.
  • Understanding of the recruitment advertising and or HR space a plus.
  • Experience with Ad Tech, Ad Network, and/or Digital departments of Traditional media entities a plus.
  • Experience in working in a startup environment a double plus. The candidate must thrive in a start-up environment and embrace navigating through constant change productively.
  • The individual should possess a demonstrable, process-driven approach to developing his/her own marketing management process, taking into account the organization’s priorities and proactively reaching for stretch goals.

When applying for a position, send your resume electronically (in Microsoft Word format) to resumes@whitingconsulting.com.

 

Please ensure to note the position name in the subject line of your e-mail.

I remember like it was yesterday…

Royal Wedding, Prince WilliamI remember it like it was yesterday.  It was July 29, 1981.  I slept downstairs on the pull out couch in the family room with my Mom.  At that time, it was the only room in the house with a television set.  We woke up a 5am that morning to watch the Royal Wedding.  I am a huge Princess Diana fan, something passed down to by my Father’s mother, who loved the Royal Family.  To this day, this is one of my most cherished childhood memories.  In 24 hours I get to share that experience with my own daughter.

I distinctly remember that afternoon waiting on our big front porch for the afternoon paper to gather the first images of this historic day for my scrapbook some 10 plus hours after the event. Can you image that today? Having to wait 10 hours to capture an image from a live event?  It seems unthinkable today for that is what technology has brought us.  In the age of internet and smart phones it seems unacceptable to not have any image or any answer to a question, NOW. In 1981, I still had to rely on the newspaper for my fix on what was happening to the Royal Family.

Times have changed. Even me, a huge fan of the upcoming nuptials, is on information overload. Everywhere I turn I can access what is going on.  I think the most amazing thing is watching how one of the most established brands in the world has changed with the times. The Royal Family, traditionally a very private entity, has gone digital. They have done an amazing job rebranding themselves for today’s consumers of information. They have websites, Facebook pages with daily updates; create twitter handles letting people know where they will be and what they have been up to. They are adding to the buzz and excitement of the upcoming event as opposed to how they have shared info in the past.

I saw an article yesterday on Mashable that there is so much news about the Royal Wedding (about 7 million per day) on Friday that they cannot even measure the volume.

If you think about the power technology holds it is rather amazing.  One of the oldest, most conservative establishments on the planet changed due to realizing that power.  It has the ability to impact everyone’s brand, from the largest and oldest organizations to the smallest of us.
So tomorrow I will be enjoying this historic day with my daughter and hope in 30 years she can share the same experience with her daughter.  Of course, with advances in technology, by that time she should be able to teleport instantly to London and watch the event live.

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