Guest Post: Multimedia – Breaking the Resume Mold in the 21st Century

Qualified candidates are regularly overlooked, and for the simplest of reasons: they didn’t plug the right combo of buzzwords into their resumes. Candidates are taking things into their own hands. In an attempt to circumvent the keyword-laden resume game, job seekers are adopting a more creative approach to captivating recruiters. Rather than dropping the resume altogether, the trend seems to be more focused on breaking away from over-automation and a return to the heart of what makes a good hire.

Laurie Barkman of The Resumator explains, “We’ve been told for a long time, ‘This is how you do recruiting, and here’s what matters,’ but organizations are now more interested in interactions that help to determine a good fit. And more nimble organizations are looking at people beyond the resume.”

All of that sounds nice, sure, but what’s working and what’s not? There are certain guidelines that you should always follow when submitting a resume regardless of mode of delivery, but are candidates simply covering up mistakes with aesthetics? If you ask me, resumes and the mulitmedia techniques being used are essentially marketing tools–and the function they serve isn’t changing. As Barkman states, “The question you have to ask yourself is, ‘Can multimedia enhance that message?’” If the answer is yes, there are four channels a candidate can tap into to accomplish this:

1.    Adding a Face and Voice with Video. By replacing a cover letter with a quick video pitch, job seekers can showcase skills and abilities lost in translation in a traditional resume. As Bruce Hurwitz of Hurwitz Strategic Staffing says, “Video can increase my confidence in a candidate’s ability to successfully interview–Is she professional? Is she articulate?–or eliminate a candidate from consideration.” Of course, time is money, and candidates need to give recruiters a reason to keep watching. My advice: personality is great, but don’t get too cute. Balance is key.

2.    Bringing Flat Resumes to Life with Infographics. Breaking out of the traditional resume template isn’t easy without a degree in design. But presenting a recruiter with a more visually stimulating overview of experience and qualifications can go a long way in setting a candidate apart. Thankfully, it doesn’t take an Adobe Illustrator savant to turn a boring old resume into an interesting infographic. Not only are these easy to create, but they’re easy to share across multiple channels.

3.    Showing Off on Personal Blogs. Blogs are an excellent platform for candidates to showcase their hobbies, writing and communication skills, and general interests. Think they’re just for marketing candidates? Think again. Even a meat cutter at Whole Foods can run a successful butcher blog to establish expertise and share experience with an avid audience. And candidates for and candidates for artistic positions can showcase their portfolio of work.

About the Author: Kyle Lagunas is the HR Analyst at Software Advice, a resource for selecting a talent management or an applicant tracking system. Kyle reports on trends and best practices in HR and recruiting software—offering fresh insights into the ho-hum of people processes. For further reading, you can find this article in full on his HR blog.

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The Entrepreneur Age is Limitless!

entrepreneur, startup, "job search", entrepreneurship, "business dveelopment", "small business"

I recently read an article in the NY Times talking about how the job market for teens this summer was limited.

I remember thinking about summer jobs. In my family we had one car growing up. I know that sounds almost crazy in this day and age! That issue, however, created some challenges in my job search. For example, the nearest mall was about 30 miles away (another crazy thought in this day and age; being 30 miles away from a mall!) so working in retail was not an option. But, if I wanted to buy the stuff I needed as a teenager (clothes and music) I needed to find a job. I turned to babysitting. Now that I think back to it I see so many similarities to starting my own business as an adult. I leveraged my parents to reach out to their friends (networking) and started from word of mouth. Pretty soon I had my regular families that I would work for. I also landed a work-study job after school to supplement the babysitting income.

I think this is the perfect time for our teens to go out and create work for themselves. There is plenty of opportunity around our communities; we just need to be a little creative. In our neck of the woods we need kids that would cut the grass or weed gardens. The average price to have your grass cut is about $35/yard. A teenager could charge $20-$25 and get most yards done within 1-2 hours. Kids can make a good hourly wage and then if they do a good job build their network and bring on new clients. There are many opportunities out there: Walking dogs, yard work, painting, etc. The key is to identify the needs within the community and then offer those services. Young families are busier than ever and any chance to get some help is greatly appreciated. Summers are so busy that I know I would love and extra pair of hands around for these odd jobs.

So leverage this opportunity to develop your business skills and get out there and have some fun. The kicker: You will make some money at it too!

Photo credit: fooyoh.com

How to Land a Job After Graduation: Part VI

To finish off our blog series on How to Land a Job After Graduation, we thought we’d provide an update on the status of our intern, Ashley, who graduated just last month.

As background, we started out this blog series under the premise of helping college graduates in the job search process and telling them what it takes to stand out from the competition in the job market today. The series followed our intern and her journey of finding a job after graduation.

Now, about a month after graduation we can conclude the series with a positive note… Ashley accepted a position!

We would like to congratulate Ashley, because we realize how tough it is to find a job right out of college. What also helped boost Ashley’s success were her many internship experiences throughout her college years. We hope that college students will see the heavy importance and the value an internship (or two) can bring to post-graduation careers.

We are glad to have helped Ashley succeed in her job search, and we wish her the best!

How to Land a Job After Graduation: Part I

How to Land a Job After Graduation: Part II

How to Land a Job After Graduation: Part III

How to Land a Job After Graduation: Part IV

How to Land a Job After Graduation: Part V

How to Land a Job After Graduation- Part II

I’m Ashley Dingeman, a senior Communication major at SUNY Geneseo. I am currently working as the marketing intern for Whiting Consulting, and with only 47 days until commencement, I am one of many considered to be “an active job seeker.”

With broad major like Communications, I have a plethora of potential professions I would be qualified for. My issue then? Narrowing down what it specifically is that I want to do. On top of that, my growing anxiety is getting the best of me regarding my personal interview techniques, my preparedness for the job world, and the pressure of finding a job in this economy.

You always hear people say that what you learn in college is going to prepare you for the rest of your life. Well, I would have to disagree. Although I have grown as a person and my knowledge has significantly matured, I can’t say that I have been prepped by college for the next stage in my life. I, unlike most students, was fortunate enough to take a class specifically geared toward preparing students for the job hunt. In turn, I was forced to perfect my resume, learn to write a cover letter, create a portfolio, and perform a number of mock interviews.

One thing this class was missing was helping me to pinpoint what I want to do with my life after graduation.  I’m the type of person who has tried many jobs, always loves doing something new, and isn’t afraid of commitment. One of my many passions is food, whether it’s cooking, eating, watching others cook, reading, or writing about it.  Simplified: I would categorize myself as a foodie.

I think to love something so much and to be so intrigued by it qualifies it as a passion. For some, eating is eating and food is food, but to me, it’s so much more. In my perfect world, I would love to do all of the above, cook, eat, watch, read, and most importantly, write. But my world isn’t perfect, and I have to be understanding that my dream job isn’t going to come to me as an entry level position.

In order to stand out from the rest, I’ve been consciously using social media to brand myself and to be heard. Over the next few weeks prior to graduation, my social media profiles will be evaluated and picked apart by the Whiting Consulting professionals, and they will be restructuring them from a college student’s profiles to what employers want to see. This process may not be glamorous, but it’s something that all current graduates should be doing.

Please join me and come along for the ride, learn from my mistakes, and gain these competitive advantages over your peers. You’ll never be more thankful than when you hear those two powerful words from your future employer’s mouth saying, “You’re hired!”

Post written by Ashley Dingeman, Marketing Intern at Whiting Consulting.

How to Land a Job After Graduation: Part I

How to Land a Job After Graduation: Part III

How to Land a Job After Graduation: Part IV

How to Land a Job After Graduation: Part V

How to Land a Job After Graduation: Part VI

How to Land a Job After Graduation- Part I

With college graduation fast approaching, I thought I would create a series blog for the Class of 2011 and any other recent college graduate job seeker in their quest to land a job after graduation. For the series, we’re taking our intern’s real-life experiences, personal brand, and social media profiles and transforming them to deliver top results for what is found online by job seekers and what hiring managers are looking for in a top candidate. Join us in our journey of helping college grads transform into top notch candidates and how to properly approach the current job market.

How to Land a Job After Graduation: Part II

How to Land a Job After Graduation: Part III

How to Land a Job After Graduation: Part IV

How to Land a Job After Graduation: Part V

How to Land a Job After Graduation: Part VI

The Importance of Career Nights

Career Night, Career Fair, Job Fair, College, Networking

Recently, I volunteered to speak with local students at SUNY Geneseo about how I came to where I am now as a small business owner. To my surprise, many of the students were very curious and enthusiastic about their future job search and the processes involved.

What really caught my attention was that there was a freshman in the room already interested in learning about what is ahead of them! This student realized the importance of learning and researching careers early on in the process, because it is a lengthy one…something that’s not a last minute task!

Starting this process early on can lead to internships throughout the college years, and can also lead to securing a job before graduation! A recent U.S. News article, Brighter Job Outlook for Class of 2011, by Katy Hopkins stated:

“Despite the improving job prospects, the job market remains competitive. Students should be more proactive in their job searches and flexible with short-term career goals, some counselors advise.”

Career nights are a time to network with local employers, which could possibly lead to an internship in the future. Listening carefully during the presentations will help you develop in-depth questions to ask afterward. Be sure to grasp every tip about becoming successful in the business world as soon as you can!

It’s never too early to learn about what’s out there and what the real world has to offer. You might discover a hidden interest or talent that you never knew you had before!

With the slowly increasing number of employers attending career fairs, I encourage all college students of every class level to attend career nights because it’s never too early to start networking!

 

Photo credit: Champlain College

Pre-Sales Engineer (Mount Laurel, New Jersey)

Pre-Sales Engineer with emphasis on Technical Customer Support… The position of Sales Engineer is an integral part of the sales organization and assists the sales team with pre-sales technical knowledge and presentations as well as being responsible for ensuring the technical win at customer accounts. The engineer will work closely with Account Managers and prospects as a subject-matter expert to demonstrate how a proposed solution meets and exceeds customer requirements. In supporting the sales organization the individual will provide support for product demonstrations, technical discussions, RFI, RFP, and general information security best practices. This is a fast-paced and rewarding opportunity.

Responsibilities

  • Maintain a high standard of technical competency.
  • Help to define sales strategy.
  • Assist Sales in a technical capacity closing complex deals.
  • Contribute to refining Sales processes.
  • Manage customer relationships and expectations.
  • Acquire and maintain advanced technical knowledge on Mimesweeper products.
  • Teach MIMEsweeper classes to internal and external clients.
  • Provide consulting services to customers remotely and on-site.
  • Provide support as needed to the Company personnel for internal projects.
  • Serves as primary technical point of contact for projects.
  • Participates in development of new products including the identification of new technologies applicable to the company’s product line.
  • Responsible for system integration especially in the installation and configuration of system software and firmware.
  • Define the Company’s product/service solution technology for specific customer opportunities.
  • Conduct technical presentations to customers on the company and our products.
  • Providing solution and technical level advice to Account Managers in sales planning and during customer meetings.
  • Identify projected financial and business benefits that will be delivered to customers through implementing solutions.
  • Ability to demonstrate complex software concepts and product capabilities in a business relevant manner.
  • Extensive experience of developing and delivering presentations to large and diverse audiences.
  • Strong customer interactions skills.
  • Working with prospects at both a technical and business level to show how Company solutions can provide value to them.
  • Possess demonstrable skills in customer-centric selling and a proven track record using it to help drive revenue.
  • Work with the sales team to strategize on sales approaches to develop business.
  • Ensure successful product evaluations and post sale installations when necessary.
  • Drive the technical pre-sales process and act as a technical resource for the sales team.
  • Perform Proof of Concepts with prospective customers and proactively follow up with customers and accounts.
  •  

    Skills & Experience

  • Excels in an environment that is demanding and requires multi-tasking.
  • Team-oriented work style.
  • Excellent verbal and written communication skills.
  • Ability to effectively work with other support organizations.
  • Must be organized and detail-oriented.
  • Ability to effectively deal with customers in person.
  • 2+ years of proven IT technical support experience.
  • High School Diploma required, college and/or technical degree a plus
  • Microsoft NT/Windows 2000 and/or 2003 experience.
  • Technical Certifications a plus (MCSE, CNE, MCP, SQL, etc.)
  • Experience with MIMEsweeper family of products helpful.
  • Occasional Evening/Weekend work.
  • Limited travel may be required, up to approximately 25%.
  •  

    Apply by sending your resume to resumes@whitingconsulting.com.

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