Marketing Manager (New York, NY)

Whiting Consulting is looking for a Marketing Manager for our client in the New York City area. They will be primarily responsible for developing and executing innovative B2B demand generation campaigns utilizing a mix of email, online marketing, content, webinars and event-based campaigns to generate new sales leads, engage existing customers and promote awareness of the products and services. Principal communication will be through email, online, social media, SEO/search, events and other channels. In addition, measuring, optimizing, testing and reporting on the results of the programs/campaigns will be critical. The objective is to generate new leads through inbound activities as well as convert leads and aid in the progression through the sales cycle. This role will support other marketing initiatives including public relations, trade show marketing and collateral development, as well as helping in marketing efforts related to the affiliate sales channels.

Responsibilities Include

  • Identify customer needs as required to ensure the right programs and campaigns to gain market share.
  • Develop multi-channel demand generation campaigns, objectives, targets, tactics, and metrics to drive customer
  • Acquisition success may include asset down load, online events, promotions, search, newsletters and online content.
  • Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.
  • Develop and execute email campaigns for lead generation and lead-nurturing activities.
  • Drive attendance and track success metrics for webinar programs.
  • Manage web content for products and services — search engine optimization efforts, paid search activity, landing pages and web-based lead generation and tracking.
  • Work with events team to ensure brand/product messaging and optimized demand generation tactics and measurement.
  • Manage, track and optimize online marketing campaigns including email, social media, partners.
    • Analyze and interpret key metrics/reports; recommends corrective action; ensures continuous improvement and effectiveness.
  • Ensure critical campaign elements (promotional code, tracking setup) are created for lead flow and reporting.
  • Support overall company branding and awareness as part of the overall marketing initiatives and lead generation programs.

Requirements

• 5 years of experience working in a results driven marketing environment
• 2+ years lead generation experience responsible for analyzing and executing campaigns in a business-to-business environment
• Experience marketing B2B products and services preferred
• Must have a proven track record of managing and delivering successful integrated lead generation campaigns
• Experience developing cross marketing channel campaigns
• Demonstrated results in improving sales pipeline/funnel close ratios
• Experience with Salesforce
• Experience using email campaign management tools to create, send, and track emails
• Experience with content management tools a plus
• Experience developing key messaging throughout the sales process a plus
• Organized, detail oriented and strong at attacking challenges
• Ability to establish and manage priorities and drive projects to completion
• Strong interpersonal skills; ability to influence others without formal authority
• Ability to communicate ideas and collaborate to execute and problem solve
• Excellent written and oral communications skills
• Proven excellence in managing multiple projects and deadlines
• Must be able to multi-task in a fast-paced environment with strong attention to detail
• Skilled at working with cross functional teams

Apply by sending your resume to resumes@whitingconsulting.com.

Whiting Consulting is a recruiting firm specializing in placing highly-qualified candidates for: Executive-Level Roles, Marketing / Sales Engineering / Inside Sales, Product Management / Product Marketing, Software Development & Engineering / QA, Implementation Consultants, Production Support, and High-Tech Public Relations.

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US Regional Marketing Manager (Mount Laurel, New Jersey)

This is an opportunity for a talented and dynamic individual to drive the US marketing programs for a global player in the exciting information security market.

Purpose

  • To identify, recruit and create demand with channel partners.
  • To execute customer advocacy programs.
  • To act as custodian for the brand in the region.
  • Scope

  • Execution of company marketing direction for the America’s division, as set in the UK HQ.
  • Overall direction will be established by COO.
  • Success

  • Success will be measured by the increase in productive partners, the execution of co-op and MDF programs and the delivery of customer advocates.
  • Responsibilities

  • Channel marketing: Takes direction from HQ Channel Marketing. Works closely with HQ and US Channel teams to rollout channel programs. Eg Partner widget, update of partner website to latest collateral. Establishes regional marketing execution plan for Catalyst with Regional Channel Management.Execute plans within agreed timescales, meeting objectives and timelines. Executes channel marketing recruitment and enablement programs and deliver agreed results. Delivers marketing components of co-op programs with distribution and market development activities with strategic partners. Maintains quality of partner data.
  • Customer knowledge and advocacy: Takes direction from HQ PR Manager. Understands customer profiles and needs. Maximizes customer advocacy through Net Promoter Score, comments and references. Maintains integrity of reference data. Maintains quality and integrity of customer data. Executes advocacy communications and events.
  • PR liaison: Takes direction from HQ PR Manager. Liaises with PR contacts to localize and release press and other brand supporting collateral to channel partners and trade press as needed. Working closely with PR agency to ensure that key US market issues are covered. Ensure that clear G&O’s are set and managed. Provide daily interface to agency to ensure that any “hot issues” are covered by US spokespeople.
  • Brand custodian: Executes global brand programs in the region. Ensures alignment with brand guidelines and enforces consistently. Implements agreed brand assets establishing budget and quality pre-delivery.
  • Marketing budget management & reporting: Develops and submits regional plans on a quarterly basis and managing budget. Manages regional marketing calendar and updates global calendar – ongoing. Provides and reviews monthly regional report of all activities.
  • Strategymix: Take corporate programs and regionalize for US market. Act as point person for US Telesales organization. Populate system with key US contact data.
  • Event Management: Ensuring that appropriate events are attended and necessary logistics are carried out. Ensure that necessary collateral is available.
  • Communication skills: Engages, consults and communicates with key stakeholders when undertaking day to day activities and major projects. Clearly articulates the appropriate tone and language in all marketing communications. Develops open communication of the highest quality with key stakeholders within their region.
  • Experience, etc.

  • Minimum 5 years marketing experience in a technology based company, either as a vendor or reseller.
  • Proven experience in planning and running partner marketing programs.
  • Bachelors Degree in Marketing.
  • Proficient in use of email marketing tools.
  • Proficient in working to operational targets.
  • Proficient in planning, setting and working to time-based budgets.
  • Mature and responsible, while energetic in approach.
  • Intelligent and adaptable.
  • Highly-organized, detail orientated and thorough.
  • Able to plan, execute and follow up actions autonomously.
  • Well organized with a willingness to work as needed outside of the strict description of the role.
  • Apply by sending your resume to resumes@whitingconsulting.com.

     

    Sr. Marketing Manager

    Description

  • Manage proprietary consumer advocacy programs.
  • Plan, manage and execute integrated online and offline campaigns.
  • Program management includes strategy, planning, budgeting, timelines, creative development, and QA.
  • Client management and service; serve as day-to-day client contact.
  • Work with cross-functional teams to execute programs.
  • Required Experience / Skills

  • 5-10 years experience as a brand manager, marketing manager, or agency account manager
  • Experience in direct-to-consumer marketing, with emphasis in consumer products.
  • Brand marketing—ability to drive brand messaging and consumer strategies.
  • Multi-channel vehicles including direct mail, email, Web content.
  • Database marketing and CRM segmentation.
  • Experience with social media desired but not mandatory.
  • Strong communications skills.
  • Ability to work with brand managers at large consumer company.
  • Strong analytical skills.
  • Strong project management skillsmore content.
  • Apply by sending your resume to resumes@whitingconsulting.com.

    Marketing Manager (New York City area)

    Whiting Consulting is looking for a high-calibre Marketing Manager with a strong international business orientation and experience in integrated B-t-B marketing and communications to increase the branding of our client’s flagship product. The product is a scalable and modular STP front-to-back enterprise system for the global investment management industry that enables institutions to mitigate risk and reduce cost while enabling growth. Our client is responsible for the distribution, implementation, and maintenance of the product in the U.S.A. and Canada. Due to continuous expansion and an increased focus on marketing and communication, our client is seeking a Marketing Manager for a new position with a direct reporting line to the Vice President of Sales & Marketing.

    Responsibilities

  • Prepare and plan annual regional sales, marketing and communication strategies.
  • Create programs to support brand positioning, sales and client retention.
  • Work with the Global Marketing & Communication unit in Copenhagen to organize and execute activities according to external communication strategy guidelines and policies.
  • Run various client and industry events, trade shows, advertising and direct mail campaigns.
  • Drive and maintain relationships with PR agencies, vendors and other relevant stakeholders in the space.
  • Provide tactical and operational support services to the organization.
  • Manage CRM system and data.
  • Manage administrative tasks and ad-hoc projects, as required.
  • Experience

  • Degree within marketing, communications, business administration or equivalent.
  • 5-8 years of marketing experience, preferably in the enterprise software arena.
  • Excellent communication skills and ability to get across ideas successfully.
  • Initiative to run programs and take ownership with little or no supervision.
  • Motivation to juggle multiple tasks and prioritize appropriately.
  • Strong sense for business and a high level B–t-B sales exposure.
  • Results oriented high achiever with an engaging demeanor and a winning personality.
  • Experience to banking, finance or IT would be an additional plus.
  • Ability to thrive in a hectic and growing environment.
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