Marketing Manager (New York, NY)

Whiting Consulting is looking for a Marketing Manager for our client in the New York City area. They will be primarily responsible for developing and executing innovative B2B demand generation campaigns utilizing a mix of email, online marketing, content, webinars and event-based campaigns to generate new sales leads, engage existing customers and promote awareness of the products and services. Principal communication will be through email, online, social media, SEO/search, events and other channels. In addition, measuring, optimizing, testing and reporting on the results of the programs/campaigns will be critical. The objective is to generate new leads through inbound activities as well as convert leads and aid in the progression through the sales cycle. This role will support other marketing initiatives including public relations, trade show marketing and collateral development, as well as helping in marketing efforts related to the affiliate sales channels.

Responsibilities Include

  • Identify customer needs as required to ensure the right programs and campaigns to gain market share.
  • Develop multi-channel demand generation campaigns, objectives, targets, tactics, and metrics to drive customer
  • Acquisition success may include asset down load, online events, promotions, search, newsletters and online content.
  • Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel.
  • Develop and execute email campaigns for lead generation and lead-nurturing activities.
  • Drive attendance and track success metrics for webinar programs.
  • Manage web content for products and services — search engine optimization efforts, paid search activity, landing pages and web-based lead generation and tracking.
  • Work with events team to ensure brand/product messaging and optimized demand generation tactics and measurement.
  • Manage, track and optimize online marketing campaigns including email, social media, partners.
    • Analyze and interpret key metrics/reports; recommends corrective action; ensures continuous improvement and effectiveness.
  • Ensure critical campaign elements (promotional code, tracking setup) are created for lead flow and reporting.
  • Support overall company branding and awareness as part of the overall marketing initiatives and lead generation programs.

Requirements

• 5 years of experience working in a results driven marketing environment
• 2+ years lead generation experience responsible for analyzing and executing campaigns in a business-to-business environment
• Experience marketing B2B products and services preferred
• Must have a proven track record of managing and delivering successful integrated lead generation campaigns
• Experience developing cross marketing channel campaigns
• Demonstrated results in improving sales pipeline/funnel close ratios
• Experience with Salesforce
• Experience using email campaign management tools to create, send, and track emails
• Experience with content management tools a plus
• Experience developing key messaging throughout the sales process a plus
• Organized, detail oriented and strong at attacking challenges
• Ability to establish and manage priorities and drive projects to completion
• Strong interpersonal skills; ability to influence others without formal authority
• Ability to communicate ideas and collaborate to execute and problem solve
• Excellent written and oral communications skills
• Proven excellence in managing multiple projects and deadlines
• Must be able to multi-task in a fast-paced environment with strong attention to detail
• Skilled at working with cross functional teams

Apply by sending your resume to resumes@whitingconsulting.com.

Whiting Consulting is a recruiting firm specializing in placing highly-qualified candidates for: Executive-Level Roles, Marketing / Sales Engineering / Inside Sales, Product Management / Product Marketing, Software Development & Engineering / QA, Implementation Consultants, Production Support, and High-Tech Public Relations.

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Marcom Manager (New York, New York)

Whiting Consulting is seeking for a highly-motivated Marcom Manager for our client in the New York City area. This individual will report to VP of Marketing and will be responsible for running day-to-day marketing communication activities including PR, AR, Social media, Events management and more.

Responsibilities

  • Develop and execute marketing communication programs to drive awareness, support demand generation and assist sales in closing deals.
  • Provide initiative, creativity and content for marketing collateral, including sales tools, product presentations, product demos, white papers and blog posts.
  • Manage the company’s social media profiles to collect data and feedback from the marketplace while generating leads, increasing organic traffic and establishing thought leadership positioning for Company.
  • Full responsibility on the Company’s website including content development, management of 3rd party designers, implementation of SEO practices, tracking and measuring success and producing periodic analytic reports.
  • Develop tradeshow strategies and execute from concept to completion.
  • Keep up-to-date on technology trends, developments & best practices.
  • Requirements

  • At least 3 years experience in Marcom for high-tech companies, with experience in planning and executing Marcom strategies.
  • Preferred: at least 2 year-experience in an internet services company.
  • Bachelor’s degree in business, marketing, or technical field, or equivalent work experience…
  • Outstanding written and oral communications skills.
  • Demonstrated delivery of world-class materials – collateral, presentations, advertising, etc..
  • High level of creativity and initiative.
  • Strong graphical sense and knowledge of mainstream graphic/web programs (Photoshop, Flash, etc.)
  • Preferred: experience in e-commerce.
  • Apply by sending your resume to resumes@whitingconsulting.com.

    MARKETING PROGRAMS MANAGER (Boston, Massachusetts)

    As a Marketing Programs Manager, you will be responsible for developing innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to come up with creative memorable campaigns is crucial. In your role as the Marketing Programs Manager, you will be responsible for executing and managing highly-targeted marketing programs that generate demand for our client’s products and services, drive revenue, and build their Company brand.

    Responsibilities

  • You will be responsible for managing marketing programs from concept to program execution and post-program evaluation.
  • Coordination and execution of inbound and outbound marketing campaigns including, but not limited to: Target / key account penetration, Email nurturing campaigns, Online advertising (Google Adwords), Online events / sponsorships / webinars, Website SEO, Social media campaigns, Tradeshows / Conferences.
  • Collaboration on and development of demand generation plans, programs, and campaigns.
  • Creating campaign copy, landing pages, and follow up email responses.
  • Ownership of internal processes for tracking, reporting, and distribution of marketing leads through Salesforce.com.
  • Program coordination and communication with the inside sales organization.
  • Development of reference and guidance materials for inside sales specific to lead generation campaigns.
  • Reporting on campaign effectiveness and progress to sales and marketing teams.
  • Execute programs on-time and on-budget and evaluate marketing programs against quantitative and qualitative objectives to ensure continuous improvement.
  • Articulate Company’s brand attributes and ensure they are consistently incorporated into all marketing programs.
  • Required Experience and Knowledge

  • BA/BS degree, in Marketing preferred.
  • Minimum of 6 years in a marketing function, preferably in the High Tech Industry.
  • Software industry experience.
  • Excellent project management skills and understanding of lead generation best practices.
  • Experience executing target account, vertical industry campaigns.
  • Online marketing experience – social media, SEO.
  • Proficient with salesforce.com and related marketing automation software applications.
  • Proficient in standard Microsoft programs, Adobe design program (HTML a plus).
  • Ability to thrive in a fast paced environment.
  • Strong communication, organization and multi-task management skills.
  • Ability to work effectively within a group with ‘team spirit’ as well as independently motivated with minimal supervision.
  • Desire to take on additional responsibilities, as needed.
  • Willing to travel.
  • Apply by sending your resume to resumes@whitingconsulting.com.

     

     

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