Guest Post: Social Net Works!

I believe in social networking! As a career consultant I use social media tools to help job seekers by sharing blog posts and relevant news.  What I’ve found over the past several years is that I’ve built real friendships with interesting people all over the country and all over the world. This has enriched my life and grown my network. I have developed mutually beneficial relationships with connections, followers and friends.  I am never quite sure when, where or why we’ll need each other; however, I do value them all for different reasons: a future client referral, a potential guest blog post, a promising partnership, great thought-leadership and new ideas, or just for fun.  I am in this game of networking for the long haul and I hope you think of it that way too.  The follow story helps explain how social networks can help lead to a job.

The Social Exchange

I am fairly active on Twitter and I am dabbling with Google Plus. Though most of my exchanges are on Twitter, there is something really nice about being able to have a dialogue on Google Plus because you are not limited to 140 characters and you can see the string of exchanges, very much like you can on Facebook. This is exactly what happened when I shared a post on Google Plus and received the following response/comment:

Careersherpa, "hannah morgan"

I loved this description of what they were looking for and I immediately posted it on a LinkedIn group for job seekers in our city. There were several people in this network who responded and at least one of the inquiries turned out to be the Goddess!

This is why it worked:

1. The job description, though brief, served as an insightful teaser for further conversation. (for more on job descriptions you can read Employers: Your Job Posting Sucks, Part II from YouTern.)

2. Because many job seekers aren’t active yet on Google Plus, I knew I had to share the opportunity where it would be found- a LinkedIn group of high caliber job seekers.

3. Most importantly, I knew the company, not well, but had been following them on Twitter for at least a year and we had shared information with each other previously. There was an existing familiarity and I was happy to help. I was also familiar with the group of job seekers, many of whom I had met. It was easy for me to post this description on the group and serve as the intermediary because I personally believed in these job seekers.

Trust, familiarity, and willingness to help. This is why social networking works!

The Employer’s Story

Now, from the employers side of the desk.  I asked Kelly Cheatle to tell her version of the story and this is what she said:

My partner and I have a pretty unusual business, we create large-scale balloon installations and balloon-based illustrations (You really need to see for yourself: www.airigami.com) Business has been going very well- but as we’ve been growing- our need for someone else to help manage all of the details that come along with that growth was becoming more and more apparent. So we spent many an evening trying to craft the perfect description of our ideal candidate, what skills they might have, etc. And we could never seem to list them all- we jokingly said we needed to hire someone who’d know what they were supposed to be doing.

When I first posted to your google+ page, in response to a discussion about hiring/job openings in Rochester, I rather cheekily said we needed a Goddess and listed a few super-powers. It was enough to intrigue a candidate to apply for the position. We hired her. She seems, (and her references glowingly agree) to be the sort of person you could put into any situation, and she’d find not only the most important things that needed to be done- but facilitate getting them done. This is EXACTLY what we need, and I’m glad we snatched her up!

THANK YOU!!

I am fairly certain, many smaller employers are perplexed and a bit overwhelmed by how to hire the right person. It is a daunting task and one they do not enter into lightly nor want to repeat. Social networking tools allow small and even large employers to tap into their networks and source candidates (for free). JobVite’s 2011 eBook “33 Essential Recruiting Stats“ cites a Burson-Marsteller study which shows the social networks being used by Fortune 100 companies.

Jobvite ebook Job Seeker Survey

More Proof That Social Networks Work

Jobvite’s Social Job Seeker Survey 2011 finds:

Jobvite Social Job Seeker Survey 2011

I hope this has helped convince you that using social networks to stay in contact with past employees, family members and all sorts of friends is more important than ever before- and there are tools to make it easy.  There is so much more to be said about the benefits of social networks, but the point I am trying to make is “don’t miss out” by not participating!

Hannah Morgan, aka @careersherpa on Twitter, provides advice and insights for job search, personal reputation management, and social media strategies via her site Career Sherpa.net. As a Career Consultant, Hannah draws upon her experience in Human Resources, Outplacement Services and Workforce Development to guide those new to job search through the process and towards their goals. Feel free to follow if you like what you see here. You can also find her on Google +, Facebook, and LinkedIn.

Don’t Become a Wallflower…Use Your Sonar!

Have you ever been to a networking meeting and felt completely overwhelmed by the sheer number of people that are attending and thinking – how I am going to meet the people I NEED to network with?

I have been traveling down to NYC the last couple of months and have been attending the NY Tech Meetup’s which have been awesome. I have loved all the presentations, but there are hundreds of great people to meet and sometimes I don’t know where to begin!

At July’s event I was really impressed with a new start-up called Sonar, which lets you connect your LinkedIn, Twitter, and Facebook accounts and then allows you to see people you’re connected to who are in the same location radius. How COOL is that…. I thought this was an app that I could leverage greatly at every networking event, because usually I go into a networking event filled with new faces to meet. I immediately downloaded this app right then and there!

Since July I have been experimenting with this new way of connecting. With Sonar by my side at networking events, I can go into a room and feel more at ease knowing industries people work in, what they do, and how I’m connected to them. This is a tool that I wish I had over a year ago, right after I graduated from college and jumped right into attending events alone.

Going into an event, for anyone, can be a bit nerve-racking at times. For me, it was a challenge to find the right people within the same industry to target and connect with. For some events if it was possible, I would research who was going and what they did. Great for small gatherings, but at a large event it was like finding a needle in a stack of needles.

The Sonar app can guide my way through a room, and make it easier with just a few clicks to find industry-related people that I can network with in person. It can also be a great conversation starter by letting the person know what friends you have in common.

Sonar, Sonarme, Mobile App

When I was at a recent NYU Women in Startups panel, I got a Twitter shout out from another Sonar user, stating that we had 85 similar connections. He was sitting in the same event as me, and looking to network. (Unfortunately my phone has its own mind, and decides which Twitter messages should appear on my home screen!) If I had seen his Twitter response sooner, we would’ve had a great conversation about startups at the panel…We are looking to connect at the next NY Tech Meetup. I’m excited to go into the next meetup and have a connection already introduced, out of a large roomful of 700+ new connections waiting to be found by Sonar.

It’s amazing what technology can do now! Sonar is an app that helps you make introductions to people who are connected to you in all different degrees. Now you have no excuse becoming a wallflower at events! Sonar is a dynamic tool that I’ve used to leverage all of my connections on social media in specific locations looking for new people to network with. How will Sonar build your network?

Post written by Julie Skowronek, Assistant Marketing Manager at Whiting Consulting.

My HRevolution Adventure!

I remember like it was yesterday…

Royal Wedding, Prince WilliamI remember it like it was yesterday.  It was July 29, 1981.  I slept downstairs on the pull out couch in the family room with my Mom.  At that time, it was the only room in the house with a television set.  We woke up a 5am that morning to watch the Royal Wedding.  I am a huge Princess Diana fan, something passed down to by my Father’s mother, who loved the Royal Family.  To this day, this is one of my most cherished childhood memories.  In 24 hours I get to share that experience with my own daughter.

I distinctly remember that afternoon waiting on our big front porch for the afternoon paper to gather the first images of this historic day for my scrapbook some 10 plus hours after the event. Can you image that today? Having to wait 10 hours to capture an image from a live event?  It seems unthinkable today for that is what technology has brought us.  In the age of internet and smart phones it seems unacceptable to not have any image or any answer to a question, NOW. In 1981, I still had to rely on the newspaper for my fix on what was happening to the Royal Family.

Times have changed. Even me, a huge fan of the upcoming nuptials, is on information overload. Everywhere I turn I can access what is going on.  I think the most amazing thing is watching how one of the most established brands in the world has changed with the times. The Royal Family, traditionally a very private entity, has gone digital. They have done an amazing job rebranding themselves for today’s consumers of information. They have websites, Facebook pages with daily updates; create twitter handles letting people know where they will be and what they have been up to. They are adding to the buzz and excitement of the upcoming event as opposed to how they have shared info in the past.

I saw an article yesterday on Mashable that there is so much news about the Royal Wedding (about 7 million per day) on Friday that they cannot even measure the volume.

If you think about the power technology holds it is rather amazing.  One of the oldest, most conservative establishments on the planet changed due to realizing that power.  It has the ability to impact everyone’s brand, from the largest and oldest organizations to the smallest of us.
So tomorrow I will be enjoying this historic day with my daughter and hope in 30 years she can share the same experience with her daughter.  Of course, with advances in technology, by that time she should be able to teleport instantly to London and watch the event live.

How to Land a Job After Graduation: Part IV

How to Land a Job After Graduation: Part I

How to Land a Job After Graduation: Part II

How to Land a Job After Graduation: Part III

How to Land a Job After Graduation: Part V

How to Land a Job After Graduation: Part VI

How to Land a Job After Graduation: Part III

How to Land a Job After Graduation: Part I

How to Land a Job After Graduation: Part II

How to Land a Job After Graduation: Part IV

How to Land a Job After Graduation: Part V

How to Land a Job After Graduation: Part VI

How to Land a Job After Graduation- Part II

I’m Ashley Dingeman, a senior Communication major at SUNY Geneseo. I am currently working as the marketing intern for Whiting Consulting, and with only 47 days until commencement, I am one of many considered to be “an active job seeker.”

With broad major like Communications, I have a plethora of potential professions I would be qualified for. My issue then? Narrowing down what it specifically is that I want to do. On top of that, my growing anxiety is getting the best of me regarding my personal interview techniques, my preparedness for the job world, and the pressure of finding a job in this economy.

You always hear people say that what you learn in college is going to prepare you for the rest of your life. Well, I would have to disagree. Although I have grown as a person and my knowledge has significantly matured, I can’t say that I have been prepped by college for the next stage in my life. I, unlike most students, was fortunate enough to take a class specifically geared toward preparing students for the job hunt. In turn, I was forced to perfect my resume, learn to write a cover letter, create a portfolio, and perform a number of mock interviews.

One thing this class was missing was helping me to pinpoint what I want to do with my life after graduation.  I’m the type of person who has tried many jobs, always loves doing something new, and isn’t afraid of commitment. One of my many passions is food, whether it’s cooking, eating, watching others cook, reading, or writing about it.  Simplified: I would categorize myself as a foodie.

I think to love something so much and to be so intrigued by it qualifies it as a passion. For some, eating is eating and food is food, but to me, it’s so much more. In my perfect world, I would love to do all of the above, cook, eat, watch, read, and most importantly, write. But my world isn’t perfect, and I have to be understanding that my dream job isn’t going to come to me as an entry level position.

In order to stand out from the rest, I’ve been consciously using social media to brand myself and to be heard. Over the next few weeks prior to graduation, my social media profiles will be evaluated and picked apart by the Whiting Consulting professionals, and they will be restructuring them from a college student’s profiles to what employers want to see. This process may not be glamorous, but it’s something that all current graduates should be doing.

Please join me and come along for the ride, learn from my mistakes, and gain these competitive advantages over your peers. You’ll never be more thankful than when you hear those two powerful words from your future employer’s mouth saying, “You’re hired!”

Post written by Ashley Dingeman, Marketing Intern at Whiting Consulting.

How to Land a Job After Graduation: Part I

How to Land a Job After Graduation: Part III

How to Land a Job After Graduation: Part IV

How to Land a Job After Graduation: Part V

How to Land a Job After Graduation: Part VI

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