A GenY Perspective on BlogHer ’10

BlogHer 2010 Conference NYC Hilton New York

Three months ago at my graduation from college, I would not have believed someone if they told me that I would be attending a women’s blogging conference! Before then, the term “blogging” was not in my vocabulary.  I never thought I would blog to have a voice and influence others. After three months in my current position in social media, I attended the BlogHer 2010 conference in New York City on August 6-7th for women (and a very tiny percentage of men) to share ideas, engage in discussions, and network. This was my biggest networking event to date, and I met a lot of intelligent women (and men!) whom I had the opportunity to have fascinating discussions with.

BlogHer 2010 Newbie Breakfast NYC Hilton

BlogHer '10 Newbie Breakfast

While my mother (who tagged along with me on my adventure to NYC) romped the crowded streets and museums all weekend- I was in panels taking notes on great blogging tips, conversing with other passionate bloggers, and carrying around a 10 lb. SWAG bag that wore out my arm!

BlogHer 2010 SWAG NYC Sponsors

A sneak peek into my massive SWAG Bag!

I never realized before just how many people were passionate about a small, but rapidly growing niche in media, until I arrived and was at the BlogHer breakfast with all the attendees. I’m amazed at how vast the women’s blogging community is, and according to BlogHer founders- it keeps growing dramatically in attendance each year since 2005. This “power of community” feeling was a first experience for me. The vibe was everywhere I looked! Women were helping each other and sharing knowledge of how they can further build relationships and develop the sense of influence for their audience.

BlogHer 2010 Panel Session Blogging Layout

BlogHer Panel Session: Good Blog Design- The Role of Layout In an Online Medium

From the weekend, I reflected upon how everyone had the opportunity to give their “30 second elevator” speech to spark influence– including the brands that sponsored BlogHer. What I learned from my past marketing classes is that women, mothers in particular, have the biggest rate of influence in the economy amongst their friends. I got to experience this ‘influence building’ process first hand by walking around the expo with all the exhibits. All of the brands sent their best representatives to develop a trusting relationship with the women, especially the mothers. They know that the mothers do the most shopping in the household, and therefore have the most influence in the market. By providing information about products and services in person, and sharing the experience of sampling a new product, the brands made a huge and long-lasting impact on the attendees.

I had the opportunity to speak with the P&G External Relations representative, Anne Westbrook, about how P&G was there to provide helpful content and also become a trusted source for mothers to go to for household products. Their focus was on the kids who grow and develop with these products, and also the focus on the “look and feel” of products such as: Crest, Febreze, Tide, Olay, Pantene, and Scott Tissues. P&G realized that the consumers at BlogHer have bigger voices being a part of the media as bloggers and brand advocates, which influence a large community both online and in-person.

From a GenY perspective, it was wonderful to meet so many experienced bloggers and learn how they got to where they are now within the social media community. Never before have I seen in action the power of influence and word of mouth to such a large degree! The impact which one voice has is immense, once that trusting relationship is established at such events as BlogHer.

The Value of a Relationship Interview

hand picking chocolate, Box of Chocolates

 There are many different types of interviewing styles hiring mangers leverage to determine if a person is the right candidate for the job.

I was sitting pool side with my sister in law who just has a beautiful understanding of the English language. We were talking about interviews and how they sometimes don’t undercover what we need to detect to make the right decision. She used the word ‘relationship interview,’ and I thought she has done it again by capturing the right wording for what we as recruiters need to follow.

One of the most important features throughout an interview is building a sense of trust with the candidate. This needs to happen very quickly. Hiring managers need to understand that a candidate will be nervous, which is only natural, and trying to put a person at ease should be the first priority! If I take a look back at the people who make the candidate feel at home and build trust, overall they have a better experience than those who don’t. Continue reading

7 Ways to Build Unbreakable Trust

Admit it. We’ve all did it before, even subconsciously- make snap judgments of people. First impression IS everything, but how do you convince a stranger away from the negative impressions and leave a trusting one? I heard author Nicholas Boothman speak on CBS Morning News about his book, Convince Them in 90 Seconds or Less. Curious, I wanted to give it a read, and found that it gives the best advice for making those first few seconds of meeting someone into a lasting relationship builder.

Ever walk into an interview or a networking event and thought of any of the following:

-Just be yourself

-Don’t be nervous

-I hope they like me

If your mind only focuses on these few examples and not what you’re doing, it can start you off in the wrong direction for your first impression. By leveraging the seven pointers below from Nicholas Boothman that will all change! Continue reading

Admitting You’re Wrong is the New Vogue

Subconsciously, we have always been a society who is afraid to admit when we are wrong. Why do people worry so much about ego and the short-term results, rather than the long-term?

From experience, dealing with a business who forgot to mention a big piece of the equation in customer service, immediately changed my perception of their brand. According to KnowHR’s blog tip of the day on June 4th, when you lie, people are very perceptive and store it in their long-term memory. This will harm you and your brand in the long run with WOM spreading, especially with the rapid pace of social media. Once a negative detail comes out online about a brand, it’s hard to stop its effect until the company has to personally track it with social media and take immediate action.

This got me thinking about if more people admitted their wrongs in business, productivity in the workforce would increase and it would also create differentiation from the trust that you build as a brand to further end results.

When was the last time you heard from a businessperson, “Yes, I was wrong, I apologize,”? If you have heard it before, did it make you feel off guard and in disbelief? You then see the individual in a different light, and you develop respect for their action and it helps secure the bond of trust. Continue reading

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